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wis-pak.com
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wis-pak.com

14 technologies
VerifiedGrowingVisit5.3K/mo$162M47914 Tech25 Leads
Deep Dive

Wis-Pak: The Midwest's Silent Beverage Giant

A $161M Pepsi bottler dominating local markets with 479 employees

While tech startups chase global scale, Wis-Pak Inc. quietly manufactures and distributes Pepsi-Cola products across the central U.S., generating $161.7M in revenue with just 479 employees. This is a story about dominating regional markets rather than chasing coastal VC dollars.

$161.7M
annual revenue
479
employees
5,298
monthly website visits
47%
direct traffic

"In a world obsessed with digital-first, Wis-Pak proves physical distribution networks still print money."

The Regional Powerhouse

Based in Watertown, Wisconsin, Wis-Pak operates production facilities and warehouses throughout the central U.S. Their corporate structure reveals a classic regional distributor model—479 employees generating $337,000 in revenue per person. That's efficiency born from decades of operational refinement, not startup hype cycles.

The SEO Reality Check

Their traffic tells a revealing story: 47% direct, 28% organic. This isn't a company that relies on search algorithms. Their top keyword 'wis pak' (380 monthly searches) dominates branded search, while 'wis' (19,560 searches) captures generic volume. They own their name and territory, but have minimal digital footprint beyond that.

The tech stack reveals their digital maturity: jQuery, Bootstrap, and Tailwind CSS with Google Analytics. They're not bleeding-edge, but they're functional. The 5,298 monthly visits suggest a website serving existing customers rather than acquiring new ones. This is infrastructure, not marketing.

  • Pepsi-Cola manufacturer and distributor with central U.S. footprint
  • Regional dominance over digital expansion (100% US traffic)
  • Stable leadership with multiple Matthews in key roles (CFO, VP Ops, Director Engineering)
  • Traditional B2B model: production facilities + warehouses, not DTC
No social media presence or modern digital marketing
Profitable $161M revenue with lean 479-person team
No venture funding or aggressive growth narrative
Deep regional moat in central U.S. beverage distribution
Minimal organic keywords beyond branded terms
Stable leadership across operations, HR, and engineering

The Unsexy Billion-Dollar Playbook

Wis-Pak isn't building an app—they're building a regional empire. In an era of digital disruption, their physical distribution network and operational efficiency create a defensible moat that no SaaS platform can replicate.

What tech stack does Wis-pak use?

21 detected
Programming Languages1
Analytics & Marketing1
Web Standards1
JavaScript Libraries3
Tracking & Analytics7
G
Google Analytics
G
Google APIs
G
Google Analytics
G
Google Static
G
Google Tag Manager
G
Google DoubleClick
C
Cloudflare

How much traffic does Wis-pak get?

Traffic & Engagement

5.3K
Monthly Visits
2.7
Pages/Visit
1:11
Avg. Duration
25%
Bounce Rate
Monthly Traffic Trend-26%
7.1K
Oct 2025
Oct
4.4K
Nov 2025
Nov
5.3K
Dec 2025
Dec

Traffic Sources

Search
28%
Direct
47%
Social
17%
Referrals
6%
Email
0%
Paid
1%

Where is Wis-pak's audience located?

🌍100.0%

What keywords does Wis-pak rank for?

5 keywords
1wis pak380 vol
2wis pak beverages50 vol
3wis pak north mankato350 vol
4wispec bottling280 vol
5wis19.6K vol$2.61

How is Wis-pak's SEO?

Meta Tags

title12 chars

Wis-Pak Inc.

languageEN-US

H1 Tags

h1Wis-Pak, Inc. is a manufacturer and distributor of Pepsi-Cola and other leading soft drinks. Our corporate office is located in Watertown, Wisconsin. We have production facilities and warehouses throughout the central U.S.
h1OUR VALUES

Who works at Wis-pak?

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What do customers think of Wis-pak?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Wis-pak

What is Wis-pak's Revenue?
Wis-pak generates approximately $162M in annual revenue. With 479 employees, that's $337,500 per employee.
How fast is Wis-pak growing?
Wis-pak employee count has changed by 8% year over year.
What technologies does Wis-pak use?
Wis-pak uses 14 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, WordPress.
Who are Wis-pak's competitors?
Wis-pak's main competitors include OandH Danish Bakery, Tribe 9 Foods, Lakeside Manufacturing, GoMacro, Birchwood Foods. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Wis-pak?

Contact Information

What are Wis-pak's key pages?

Export wis-pak.com Data

Download the complete tech stack, analytics, leads, and company data for wis-pak.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About wis-pak.com

Company Overview

wis-pak.com
Website
#3,006,933
Global Rank
5.3K
Monthly Visitors
14
Technologies
25+
Employees

wis-pak.com Key Pages

Contact wis-pak.com

Technology Stack

wis-pak.com uses 14 technologies across their website including Google Fonts, PHP, WordPress, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

Analytics & Marketing

Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

RSS

Traffic & Audience

5.3K
Monthly Visits
25%
Bounce Rate
2.7
Pages/Visit
1:11
Avg. Duration

wis-pak.com receives approximately 5.3K monthly visitors and ranks #3,006,933 globally. The website has a bounce rate of 25% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:11 on the site.

The majority of wis-pak.com's traffic comes from .

Frequently Asked Questions

What is wis-pak.com?
wis-pak.com is a website that you can visit at https://wis-pak.com. Use TechList.ai to discover the technologies, analytics, and company information about wis-pak.com.
What technologies does wis-pak.com use?
wis-pak.com uses 14 technologies including Google Fonts, PHP, and 8 more. View the full tech stack analysis above.
How do I contact wis-pak.com?
You can contact wis-pak.com through their contact page.
Is wis-pak.com hiring?
Check wis-pak.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is wis-pak.com?
wis-pak.com receives approximately 5.3K monthly visitors and ranks #3,006,933 globally. Traffic is growing by 21.6% month-over-month.

Related Searches

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This page provides publicly available information about wis-pak.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wis-pak.com directly at https://wis-pak.com.