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Wiz: The $1.8B Cloud Security Juggernaut
How a 4-year-old startup became the fastest-growing cloud security platform in history
Wiz didn't just enter the cloud security market—it detonated it. In just four years, this Israeli-born startup scaled from zero to $800M ARR with 2,742 employees, fundamentally rewriting how enterprises secure their cloud infrastructure. Their secret? A platform that makes cloud security invisible to developers while remaining brutally effective against threats.
"Wiz isn't selling security software—they're selling developer velocity with security as a side effect."
The Developer-First Trojan Horse
Traditional security vendors built for CISOs and sold to IT departments. Wiz inverted this model entirely. By focusing on the developer experience first—integrating directly into CI/CD pipelines and IDEs like JetBrains—they became the security platform developers actually want to use. This bottom-up adoption created a viral growth engine that enterprise sales teams could never replicate. The result? 48% of their traffic is direct—people aren't searching for 'cloud security,' they're searching for 'Wiz.'
The Rocket Ship Metrics
Wiz's growth trajectory is nearly unprecedented in enterprise SaaS. Their $1.8B funding across multiple rounds reflects investor confidence in a platform that grew from $1M to $100M ARR in just 18 months—a feat that typically takes 5-7 years. With 37% organic search traffic and 1.8M backlinks, they've built a content moat around cloud security topics like 'react2shell' and 'CVE-2025-55182,' capturing high-intent traffic before competitors even know these vulnerabilities exist.
What makes Wiz truly unique isn't just their speed—it's their architectural approach. While competitors bolt security onto existing infrastructure, Wiz starts with a unified platform that spans CSPM, CWPP, CIEM, and vulnerability management. This 'single pane of glass' philosophy means security teams can see across AWS, Azure, GCP, and Kubernetes without juggling 5-7 different tools. For CFOs, this translates to massive consolidation savings; for engineers, it means one API, one policy engine, one source of truth.
- Agentless scanning architecture reduces deployment friction from weeks to hours
- Unified platform eliminates the 'tool sprawl' that plagues cloud security teams
- Developer-first approach drives organic adoption rather than top-down mandates
- Real-time visibility across multi-cloud environments without performance impact
The New Security Paradigm
Wiz proves that in the cloud era, security must be invisible, unified, and developer-centric. The $1.8B bet is that this approach will own the next decade of cloud security spending.
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Wiz: #1 Cloud Security Software for Modern Cloud Protection
Wiz is the unified cloud security platform with prevention and response capabilities, enabling security and development teams to build faster and more securely.
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never subscribed to their mails - I receive spam
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About wiz.io
Wiz is the unified cloud security platform with prevention and response capabilities, enabling security and development teams to build faster and more securely.
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wiz.io uses 18 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
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wiz.io receives approximately 1.0M monthly visitors and ranks #42,805 globally. The website has a bounce rate of 49% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 3:30 on the site.
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