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Wizaly: The Attribution Specialist in a Cookieless World
How a 20-person Parisian startup is tackling marketing's hardest problem with $3.5M in revenue.
Marketing attribution is broken. In a world of increasing privacy constraints and fragmented channels, most marketers are flying blind. Wizaly isn't just another analytics platform; it's a specialized weapon built for this exact reality, offering a cookieless future for data-driven teams.
"Wizaly isn't chasing the scale of giants like Google Analytics; it's carving out a lucrative niche by solving one specific, expensive problem: proving marketing ROI when cookies crumble."
The Niche: Beyond Last Click
While the industry screams about 'marketing mix modeling' (4,630 monthly searches) and 'data-driven attribution' (730 searches), Wizaly positions itself as the practical bridge. Their keyword strategy reveals a focus on immediate pain points—ranking for terms like 'Google Ads HIPAA violation'—a highly specific, high-stakes niche that demands specialized compliance and tracking.
The Growth Story: Stability over Scale
With a global rank of #4.1M, Wizaly isn't a traffic giant, but their metrics tell a story of efficiency, not vanity. A massive 51% of traffic is direct, indicating strong brand loyalty and a returning user base. This suggests a product-led growth model where existing customers (likely enterprise or mid-market) return to the platform daily, rather than relying on volatile organic search.
The leadership team is heavily skewed toward commercial execution, with a VP of Sales for North America and dedicated Heads of Sales and Partnerships. This structure signals a company that knows its $3.5M revenue comes from outbound hustle and strategic alliances, not just inbound content marketing. They are built to sell, not just to build.
- Revenue Concentration: $3.5M revenue with only 20 employees suggests high efficiency and high-value contracts.
- Tech Stack Agility: Using a mix of Tailwind CSS, Bootstrap, and Ant Design indicates a pragmatic approach to frontend development—fast and functional over bespoke.
- Privacy-First Positioning: Their 'cookieless tracking' page is a strategic moat, directly addressing the post-GDPR, post-3rd-party-cookie landscape.
The Verdict: A Specialist in a Generalist's Market
Wizaly proves that in B2B SaaS, depth beats width. They don't need to rank #1 for 'analytics'—they just need to be the only solution for the CMO terrified about losing attribution data next quarter.
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Advanced Marketing Attribution and Analytics with Wizaly
Explore Wizaly’s solutions for marketing attribution and analytics, designed to enhance your customer journey insights and campaign efficiency.
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About wizaly.com
Explore Wizaly’s solutions for marketing attribution and analytics, designed to enhance your customer journey insights and campaign efficiency.
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wizaly.com uses 15 technologies across their website including Google Fonts, PHP, WordPress, and more.
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wizaly.com receives approximately 4.0K monthly visitors and ranks #4,146,916 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:52 on the site.
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