woom.com
Get leads like Woom — and thousands more
Build targeted lists by tech stack, traffic, and more
Woom: The $30M Bet on Kids' Bikes
How a 213-person team built a cycling empire by obsessing over ultralight frames and parental wallets
In a market saturated with heavy, poorly-fitting children's bikes, woom didn't just enter—they attacked the category's core flaws with Austrian precision. With 554,906 monthly visitors and a $29.8M revenue engine, woom proves that parents will pay premium prices for engineering that reduces 30 pounds of steel to a featherweight 12-pound machine.
"They didn't build bikes for kids—they built bikes that kids actually want to ride, and that parents don't hesitate to show off."
The Weight Obsession Strategy
While competitors chased discount store volume, woom weaponized physics. Their flagship woom 1 weighs just 12.3 lbs—nearly half the industry standard. This isn't just engineering vanity; it's a calculated moat. At $2400+ per bike, they've converted the 'buy cheap, buy twice' crowd into premium evangelists. The 448,238 backlinks prove parents aren't just buying—they're preaching.
Traffic & Brand Dominance
Direct traffic clocks in at 48%, beating organic search (40%)—a rare feat that signals true brand equity. When 'woom' alone generates 24,620 monthly searches, you're not a bike company; you're a category synonym. The 'woom 2' and 'woom 1' keyword clusters reveal a sophisticated upgrade path, turning first-time buyers into lifetime customers as kids outgrow frames.
Their tech stack (Tailwind, Shopify, PWA) is ruthlessly pragmatic—no over-engineered monoliths, just conversion-focused speed. The 3.7 Trustpilot rating from only 1 review suggests either a quiet launch or a team that solves issues before they escalate. With leadership anchored by CEO Bernd Hake and COO Johannes Kisslinger, woom operates like a precision instrument, not a bike shop that went digital.
- Premium pricing with 554K monthly visits = massive conversion efficiency
- 48% direct traffic indicates a brand that transcends search
- Ultralight engineering creates a defensible technical moat
- Upgrade path keywords (woom 1 → woom 2) lock in LTV
The Uncomfortable Truth
Woom proves that in commoditized markets, radical product focus beats marketing fluff. They didn't win by spending more—they won by building less, better.
What tech stack does Woom use?
How much traffic does Woom get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Woom's audience located?
Device Distribution
What keywords does Woom rank for?
5 keywordsHow is Woom's SEO?
Open Graph Image
https://mediahub.woom.com/m/5c8ed1d78625f13b/webimage-woom_REL_G_Campaign_mood_01.png
Meta Tags
woom® children's bikes – for the love of cycling
woom® designs bikes to suit children's needs: ✓Ergonomic ✓Clever ✓Ultralight ➤ Find out more now!
H1 Tags
Schema Types
What is Woom's revenue?
Who works at Woom?
Loading leads...
What do customers think of Woom?
Woom Gestión Estratégica Digital y Mercadeo
Activity & Engagement
Contact Information
Reviews (1)
Model: “Woom go 2” børnecykel
Rigtig god oplevelse. Jeg var lidt skeptisk ift. forsendelse og leveringstid. Men vi bestilte den 23 april og cyklen var leveret ved døren den 28 april. Cyklen kom delvist usamlet (forventeligt), dvs. vi selv skulle sætte styr og sadle på, det var virkelig nemt og der er en manual med, på flere forskellige sprog inkl. dansk. Vi tilkøbte skærme, støttefod og kurv. Alt er i super kvalitet! Cyklen er super let og barnet kan hurtigt finde balance punktet. Alt i alt en kvalitets cykel! Overvejer en til voksne nu 🙂
Frequently Asked Questions about Woom
What is Woom's Revenue?
What does Woom do?
How fast is Woom growing?
How do people interact with Woom?
How do people find Woom?
Who uses Woom?
What technologies does Woom use?
Who are Woom's competitors?
What do customers think of Woom?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Woom?
Contact Information
Export woom.com Data
Download the complete tech stack, analytics, leads, and company data for woom.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About woom.com
woom® designs bikes to suit children's needs: ✓Ergonomic ✓Clever ✓Ultralight ➤ Find out more now!
Company Overview
woom.com Social Media
Contact woom.com
Email Addresses
Phone Numbers
Technology Stack
woom.com uses 21 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads
Traffic & Audience
woom.com receives approximately 554.9K monthly visitors and ranks #86,848 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:04 on the site.
The majority of woom.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is woom.com?
What technologies does woom.com use?
How do I contact woom.com?
What are woom.com's social media accounts?
How popular is woom.com?
Related Searches
This page provides publicly available information about woom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit woom.com directly at https://woom.com.