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Woopra: The Customer Journey Analyst
A tiny team with a big promise: mapping every customer touchpoint from start to finish.
In a world drowning in customer data, Woopra claims to offer a single source of truth. But with just 13 employees and a niche focus, are they a hidden gem or a relic struggling to keep up?
"They aren't trying to be the biggest analytics platform; they are trying to be the most connected one."
The Product-Led Growth Playbook
Woopra's traffic strategy is textbook PLG. With 'customer journey' generating nearly 43,000 monthly searches, they have positioned themselves as the authority on the topic. They aren't just selling software; they are selling a methodology. Their organic search dominance (45% of traffic) proves that if you are looking for journey mapping, you end up here.
The Lean Machine
Let's address the elephant in the room: $1.1M in revenue with only 13 employees equates to roughly $85k per employee. This isn't a scaling behemoth; it's a precision instrument. While competitors like Mixpanel or Amplitude chase enterprise complexity, Woopra appears to be a boutique operation. This lean structure suggests high margins or a deliberate cap on growth—likely a founder-led lifestyle business rather than a VC-backed rocket ship.
The technology stack is modern but standard—Tailwind CSS, Bootstrap, and standard marketing pixels. However, the lack of backlink data and the undefined traffic geographies suggest a highly specific, perhaps B2B-focused audience that doesn't necessarily drive viral web chatter. They are quiet operators in a noisy market.
- Niche Domination: They own the 'customer journey' keyword semantic space.
- Micro-Team Efficiency: High revenue-per-employee ratio indicates efficient operations.
- Trust Gap: A 2.6/5 Trustpilot rating from 4 reviews signals potential customer satisfaction issues or a lack of review volume to establish social proof.
The Quiet Specialist
Woopra isn't for everyone. It's for the product manager who values journey mapping over flashy dashboards. A profitable, focused player in a game of giants.
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Customer Journey & Product Analytics Software Tool | Woopra
Analyze and visualize the entire customer journey from first marketing touch to product usage. Sign up for our free plan today.
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Reviews (2)
Great solution and top customer service
Not only is WOOPRA a truely clever CRM that you an link with many APIs, Mailchimp, webhooks, Slack, Stripe, there's a zillion of these. But also, these guys do have one of the best customer relations ever. They're a very intelligent piece of CRM including clever automations and they love their customers. What else ? The Free version suits many needs for startups to go from 0 to 100, BUT BE CAREFUL because you might very well get hooked to them :)
Addicted!!
I am totally addicted to this app! It is perfect for getting a quick snapshot of the daily traffic on your site without having to delve into Google analytics.
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About woopra.com
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Company Overview
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Technology Stack
woopra.com uses 15 technologies across their website including Cloudinary, Adobe Fonts, Google Fonts, Amazon Web Services, and more.
Media
Cloudinary
Fonts
Adobe Fonts, Google Fonts
Cloud & Hosting
Amazon Web Services
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
woopra.com receives approximately 130.6K monthly visitors and ranks #290,303 globally. The website has a bounce rate of 29% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 1:51 on the site.
The majority of woopra.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about woopra.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit woopra.com directly at https://woopra.com.