In an industry dominated by surveillance capitalism, GoSquared stands as a defiant, profitable outlier. With just 10 employees and a focus on privacy-first analytics, they've carved out a sustainable niche that proves you don't need to be a data broker to build a thriving SaaS business.

"While competitors obsess over data collection, GoSquared monetizes trust—a currency that's becoming increasingly scarce and valuable."

The tech stack tells a story of pragmatism over trend-chasing. They use jQuery alongside Tailwind CSS and Bootstrap—a mix that says 'we build for function, not fashion.' The presence of Google Ads and DoubleClick Floodlight, however, creates a fascinating tension: they're a privacy-focused analytics tool that still needs to advertise. This is the reality of bootstrapped SaaS—principles must sometimes bend to economics.

• Product-market fit with developers: Their top keywords reveal an API-first user base
• Sustainable growth: 44% organic traffic shows they're not burning cash on ads
• Profitability over scale: $0.8M revenue with 10 people is a viable business model
• Trust as a differentiator: Privacy focus in an era of data breaches