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WorkMotion: The Anti-Deel for Global Hiring
A deep dive into the German challenger taking on the global HR giant
While Deel dominates the headlines with billion-dollar valuations, WorkMotion is quietly building a formidable challenger in the $12B global employment market. This German-founded startup isn't just competing—it's redefining what 'compliant' means for remote-first teams.
"WorkMotion isn't just another payroll provider—they're building the infrastructure layer for the borderless workforce."
The European Fortress Strategy
WorkMotion's headquarters in Berlin isn't accidental. While US competitors focus on Silicon Valley expansion, WorkMotion has built deep regulatory moats across Europe first. Their 19.4% traffic share from undefined markets (likely Germany and DACH region) reveals a home-field advantage that Deel can't easily replicate. With 40% organic search traffic, they're winning the SEO battle for 'workmotion login' and 'employment contract Portugal'—specific queries that signal deep European penetration.
The Deel Comparison Paradox
Here's the fascinating data point: WorkMotion generates 3,410 monthly searches for their brand, while 'deel' commands 310,560. That's a 91x difference. Yet WorkMotion's 59,046 monthly visits suggest higher conversion efficiency. They're not playing the awareness game—they're playing the conversion game. Their 44% direct traffic share (vs 40% organic) proves they're building a sticky platform where users return, not just browse.
The company's 25-technology stack reveals a modern, scalable architecture. Built on Tailwind CSS and Bootstrap, they're prioritizing speed and mobile experience. The use of jQuery and Swiper suggests a focus on smooth, interactive dashboards—critical for HR teams managing global teams. Their tech choices signal they're building for scale, not just MVP.
- Regulatory depth in 150+ countries with 'fully compliant' positioning
- European market dominance with DACH region stronghold
- High-touch onboarding that converts 'perfect candidate' searches into paid contracts
- Trustpilot-driven reputation with 208 reviews averaging 4.7/5
The Quiet European Giant
WorkMotion proves that in global HR, regulatory moats and regional dominance beat brand awareness. For founders building distributed teams, this is the anti-Deel playbook: start where compliance is hardest, build trust locally, and scale through retention, not marketing.
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Global HR Solutions at your Fingertips | WorkMotion
WorkMotion offers Global HR Solutions to help companies navigate the New Ways of Working. Solutions fully compliant.
WorkMotion
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Reviews (20)
Efficient support team
As an Head of People, I’ve used several global employment platforms in the past, and while WorkMotion’s tool is easy to use, what truly makes the difference is the quality of the team behind it. From my own onboarding to the day-to-day follow-up, the level of support has been outstanding: precise answers, fast responses, and a real sense of partnership. Each question is handled with care and professionalism, which makes a huge difference when managing complex international topics. Thank you to the WorkMotion team for the quality of your support, it’s a real pleasure to work with you.
Convenient
I love this super-duper easy to use software like workmotion. Great UI great features !
Excellent Service Simplifying International Hiring
As the director of a medium-sized digital marketing agency based in Barcelona with clients in Germany, my experience with WorkMotion in 2021 has been exceptional. The platform made it incredibly easy to onboard remote employees in Germany, handling all the complex legal and compliance aspects seamlessly. Their customer support was always prompt and helpful, guiding us through every step of the process. Before using WorkMotion, hiring internationally was a daunting task due to intricate regulations and administrative hurdles. WorkMotion streamlined the entire process, saving us time and reducing the risk of compliance issues. This allowed us to expand our team with top talent from Germany without the need to establish a local entity. The only minor drawback was the limited integration with our existing HR software, which occasionally led to duplicate data entry. However, this was a small inconvenience compared to the overall benefits we gained. I highly recommend WorkMotion to any company looking to simplify their international hiring process.
Great Experience and Fast Employee Setup
Overall I had a great experience, very easy to use platform and extremely fast responses on any questions, and easy to setup new employees even in complicated jurisdictions
WorkMotion as a reliable EOR
I like working with WorkMotion, the platform is easy to use, the support is friendly and helpful. I can rely on WorkMotion.
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About workmotion.com
WorkMotion offers Global HR Solutions to help companies navigate the New Ways of Working. Solutions fully compliant.
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workmotion.com uses 25 technologies across their website including YouTube Embed, Font Awesome, HSTS, and more.
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YouTube Embed
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Font Awesome
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HSTS
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PHP
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Contentful, WordPress
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Traffic & Audience
workmotion.com receives approximately 59.0K monthly visitors and ranks #499,349 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:09 on the site.
The majority of workmotion.com's traffic comes from undefined, undefined, .
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