wrangleworks.com
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The Excel Data Wrangler's AI Edge
Why WrangleWorks is winning the quiet war on messy data in spreadsheets
In a world obsessed with cloud-native data lakes, WrangleWorks bets that the humble Excel spreadsheet remains the most dangerous data frontier. They're not building another dashboard—they're automating the messy, manual cleanup that stalls digital transformation.
"They're not selling AI for the sake of hype—they're selling back hours to data analysts drowning in VLOOKUPs and duplicate rows."
The Silent Army of Data Wranglers
The traffic tells a story: 38% direct, 38% organic. This isn't a company blasting ads—it's a tool that gets bookmarked, shared in Slack channels, and returned to daily. The 'undefined' country split (50.7% vs 49.3%) suggests a truly global, remote-first user base, likely spread across time zones where Excel is the lingua franca of business data. With a team of just 11, they're generating $1.6M in revenue—over $145K per employee. This is lean, focused execution.
The Niche SEO Play
Their keyword strategy is surgical. They rank for 'wrangling' (2,390 monthly searches) and 'wrangle ai' (250 searches), but notably not for the generic 'data cleaning.' This is a deliberate choice: they own the *process* terminology. The low global rank (#10M+) is deceptive—it reflects a niche B2B tool, not a mass-market product. They don't need millions of visitors; they need the right 1,870.
The tech stack reveals their philosophy: Tailwind CSS and DaisyUI for rapid, clean UI; Lottie for micro-interactions; Google Analytics and Tag Manager for granular tracking. This is a modern, web-native product that treats Excel as a platform, not a legacy app. Their leadership—CEO Eric Hills, VP Andrew Bates, and engineers Mario Cerda and Thomas Stover—signals a blend of business and deep technical expertise, crucial for building tools that integrate seamlessly into complex workflows.
- Owns the 'wrangling' keyword category in search
- 11-person team generating $1.6M in revenue
- 38% of traffic is direct—strong brand recall
- Built for the Excel power user, not the data scientist
The Unsexy Billion-Dollar Problem
While others chase AI hype, WrangleWorks solves the tedious work that keeps businesses from innovating. Their revenue and efficiency prove there's massive value in the mundane.
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Meta Tags
Automated Data Wrangling | WrWx
Data wrangling is essential to digitization. But manual data cleaning is a waste of time. WrangleWorks helps digital leaders automate data wrangling in Microsoft Excel and in the cloud.
Automated Data Wrangling * WrWx
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About wrangleworks.com
Data wrangling is essential to digitization. But manual data cleaning is a waste of time. WrangleWorks helps digital leaders automate data wrangling in Microsoft Excel and in the cloud.
Company Overview
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Technology Stack
wrangleworks.com uses 9 technologies across their website including Adobe Fonts, Cookiebot, Google Tag Manager, Google Analytics, and more.
Fonts
Adobe Fonts
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
wrangleworks.com receives approximately 1.9K monthly visitors and ranks #10,127,946 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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