9:41
wtvr.com
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wtvr.com

21 technologies
VerifiedGrowingVisit1.9M/mo$33M14821 Tech25 Leads
Deep Dive

WTVR: The Local News Powerhouse

How a Richmond CBS affiliate dominates with 1.9M monthly visits

In an era of dying local news, WTVR.com defies the odds. As the digital front for CBS 6 Richmond, it doesn't just report the weather—it commands a massive local audience with nearly 2 million monthly visits, proving hyper-local content is still a formidable digital asset.

1.93M
monthly visits
49%
direct traffic
38%
organic search
615K
backlinks

"WTVR's secret weapon isn't breaking news—it's being the default digital utility for Richmond."

The Local Anchor Strategy

With 49% of traffic coming directly to wtvr.com, WTVR has built a brand that bypasses search engines entirely. This is the mark of a trusted local institution—residents don't need to Google 'Richmond news' when they instinctively type 'wtvr.com.' This direct traffic is the moat that keeps competitors at bay and advertising revenue stable.

Weather-First Content Engine

The keyword data reveals their strategic genius: 'winter storm warning' drives 436K monthly searches. WTVR isn't just covering weather; they're optimizing for crisis moments when trust and traffic spike. Chief Meteorologist Zach Daniel isn't just a personality—he's a traffic acquisition channel. Their tech stack, featuring Tailwind CSS and lazy loading, ensures they can handle search spikes during severe weather without performance degradation.

The numbers tell a story of digital maturity. With 148 employees and $33.4M in revenue, WTVR operates like a tech-enabled media company, not a traditional TV station with a website. Their presence on TikTok, YouTube, and Instagram shows they've adapted to multi-platform distribution while maintaining their core web property as the central hub.

  • Owned by E.W. Scripps Company—a legacy media giant with deep pockets and strategic patience
  • Tech stack includes modern frameworks (Tailwind, Ant Design) signaling investment in UX
  • Backlink profile of 615K is massive for a local station, indicating strong domain authority
  • Direct traffic (49%) exceeds organic (38%)—a rare and valuable ratio for any digital property
Doesn't chase national viral content
Owns the local news search intent completely
Avoids complex paywalls that alienate local audiences
Uses weather as a sticky, daily-use product
No heavy reliance on social media algorithms for traffic
Leverages TV credibility to build digital trust

The Local News Playbook, Digitized

WTVR proves that in an age of fragmentation, dominating your specific geography with essential information (news, weather, sports) is a defensible, profitable business model. For investors and founders, this is a masterclass in local digital dominance.

What tech stack does Wtvr use?

33 detected
Security1
Privacy & Consent1
Customer Support1
Feedback1
Performance1
Web Standards2
UI Libraries2
JavaScript Libraries1
Tracking & Analytics12
G
Google Analytics
G
Google Tag Manager
A
Amazon CloudFront
G
Google APIs
G
Google Tag Manager
A
Analytics Service
G
Google Analytics
G
Google DoubleClick
F
Facebook Pixel
C
Cloudflare
G
Google Static
G
Google AdSense

How much traffic does Wtvr get?

Traffic & Engagement

2.2M
Monthly Visits
+42.0%
1.5
Pages/Visit
7:12
Avg. Duration
77%
Bounce Rate
Monthly Traffic Trend+27%
1.7M
Oct 2025
Oct
1.6M
Nov 2025
Nov
2.2M
Dec 2025
Dec

Rankings

#24,851
Global Rank
#5,391
United States Rank

Backlinks & Authority

614.9K
Backlinks
25.2K
Ref. Domains
54
Authority Score
Low
Penalty Risk
Backlinks Trend+4%
590.0K
Jul 2025
Jul
591.7K
Aug 2025
Aug
598.7K
Sep 2025
Sep
595.7K
Oct 2025
Oct
621.3K
Nov 2025
Nov
614.9K
Dec 2025
Dec

Search Traffic

Organic
313.4K

Top Organic Keywords

#1wtvr
40,500 vol10.8%
#1wtvr 6
14,800 vol3.9%
#1cbs 6
12,100 vol3.2%
#1cbs6
9,900 vol2.6%
#1henrico schools air conditioning issues
22,200 vol1.8%

Where is Wtvr's audience located?

🇺🇸United States98.6%
🇩🇪Germany0.4%
🇲🇽Mexico0.2%
🇨🇦Canada0.2%
🇦🇺Australia0.1%

Device Distribution

Desktop10.0%
Mobile90.0%

What keywords does Wtvr rank for?

5 keywords
1wtvr3.3K vol$3.38
2news10.4M vol$0.75
3winter storm warning436.7K vol$1.17
4mukhammad aziz umurzokov60.7K vol
5cbs62.3K vol$1.85

How is Wtvr's SEO?

Open Graph Image

OG Image preview
og:image

https://ewscripps.brightspotcdn.com/dims4/default/e64b935/2147483647/strip/true/crop/1920x1008+0+36/resize/1200x630!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2F08%2F82%2F9669329d4ee799a0787fa7adb64f%2Fcbs6-wtvrcom-insta-fb-stories-blue-1080x1920.jpg

Meta Tags

title54 chars

WTVR.com | News, Weather and Sports from WTVR Richmond

description120 chars

WTVR.com and CBS 6 News deliver breaking news, weather and sports coverage from the Richmond metro and across Virginia.

og:title

WTVR.com WTVR CBS 6 Richmond, Virginia

languageEN

H1 Tags

h1This site asks for consent to use your data
h1Manage your data
h1Confirm our vendors

Schema Types

WebPage

Who works at Wtvr?

Loading leads...

What do customers think of Wtvr?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Wtvr

What is Wtvr's Revenue?
Wtvr generates approximately $33M in annual revenue. With 148 employees, that's $225,500 per employee.
What does Wtvr do?
WTVR.com and CBS 6 News deliver breaking news, weather and sports coverage from the Richmond metro and across Virginia.
How fast is Wtvr growing?
Wtvr has grown by 42.0% in the last 6 months according to traffic data. employee count has changed by 1% year over year.
How do people interact with Wtvr?
When visiting Wtvr, visitors view an average of 1.5 pages per visit, and spend around 7:12 on the site, and the bounce rate is 76.8%.
How do people find Wtvr?
1.9M people (86%) visit Wtvr directly. 313.4K (14%) find them through organic search.
Who uses Wtvr?
Wtvr's top market is United States with 2.2M visitors (98.6%). Germany is 2nd with 7.9K (0.4%). Mexico is 3rd with 5.3K (0.2%).
What technologies does Wtvr use?
Wtvr uses 21 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, Adobe Fonts, HSTS, Amazon S3, Amazon Web Services.
Who are Wtvr's competitors?
Wtvr's main competitors include WFXR, Sovereign Communications, The Motley Fool, WJLA, Park Group. These companies operate in similar markets and compete for the same customer base.

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About wtvr.com

WTVR.com and CBS 6 News deliver breaking news, weather and sports coverage from the Richmond metro and across Virginia.

Company Overview

wtvr.com
Website
arts_and_entertainment
Industry
#40,701
Global Rank
1.9M
Monthly Visitors
21
Technologies
25+
Employees

Technology Stack

wtvr.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Amazon S3, Amazon Web Services, and more.

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

HSTS

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight

Customer Support

Zendesk

Traffic & Audience

1.9M
Monthly Visits
65%
Bounce Rate
1.5
Pages/Visit
1:22
Avg. Duration

wtvr.com receives approximately 1.9M monthly visitors and ranks #40,701 globally. The website has a bounce rate of 65% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:22 on the site.

The majority of wtvr.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is wtvr.com?
WTVR.com and CBS 6 News deliver breaking news, weather and sports coverage from the Richmond metro and across Virginia.
What technologies does wtvr.com use?
wtvr.com uses 21 technologies including Font Awesome, Adobe Fonts, Google Fonts, HSTS, and 15 more. View the full tech stack analysis above.
How do I contact wtvr.com?
You can contact wtvr.com via email at [email protected] or through their contact page.
What are wtvr.com's social media accounts?
wtvr.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is wtvr.com hiring?
Check wtvr.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is wtvr.com?
wtvr.com receives approximately 1.9M monthly visitors and ranks #40,701 globally. Traffic is growing by 30.9% month-over-month.

Related Searches

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This page provides publicly available information about wtvr.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wtvr.com directly at https://wtvr.com.