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The AI-Powered Hiring Revolution
How a 19-person consulting firm is quietly transforming talent evaluation with science
While most HR tech startups chase scale with venture capital, XBInsight is building a $2.5M business by doing the opposite: focusing on precision over volume. This isn't another resume-scanning AI—it's where behavioral science meets machine learning to make hiring decisions that actually stick.
"They're not selling software—they're selling better hiring decisions, one data point at a time."
The Founder's Edge
Kathi Graham-Leviss didn't start XBInsight to build another SaaS platform. As President/Founder, she's building a consulting firm that happens to use proprietary technology. With Lisa Hartley (Fractional CMO) and Sabrina Miller (Director of Client Services) leading execution, this 19-person team operates like a precision instrument—small enough to stay nimble, focused enough to deliver depth.
The $2.5M Paradox
Here's what's fascinating: XBInsight's revenue suggests they're serving enterprise clients, yet their digital footprint is virtually invisible. Zero monthly visits. No organic keywords. This isn't a growth strategy failure—it's a deliberate choice. They're building a referral-based business where ROI speaks louder than SEO. When you're evaluating C-suite talent, you don't Google 'AI hiring platform'—you call a trusted advisor.
The tech stack tells a story too: Tailwind CSS, Bootstrap, and Swiper suggest a lean, modern web presence. But the absence of heavy marketing automation tools (no HubSpot, no Marketo) reveals their actual focus: building relationships, not lead funnels. The Twitter Cards and RSS feeds are there, but they're not chasing virality—they're signaling thought leadership to the right 50 people, not the wrong 50,000.
- They're not selling AI as magic—they're selling science-backed evaluation
- Their 'Talent Evaluation Platform' is a consulting service wrapped in technology
- They've achieved profitability without venture capital (no funding listed)
- Their model scales through expertise, not software licenses
The Quiet Giant Strategy
XBInsight proves you can build a $2.5M business without shouting. For founders and investors tired of growth-at-all-costs narratives, this is a masterclass in building a sustainable, high-value consulting practice that uses technology as a differentiator, not the product itself.
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Improve your hiring strategy with Talent Evaluation Platform. Start making smarter talent decisions.
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About xbinsight.com
Improve your hiring strategy with Talent Evaluation Platform. Start making smarter talent decisions.
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