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xbtv.com
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xbtv.com

19 technologies
VerifiedGrowingVisit961/mo$0M419 Tech
Deep Dive

The Micro-Scale Handicapping Empire

How a 4-person team built a $300K/year niche media startup

In the massive gambling industry, a tiny, 4-person team has carved out a profitable niche, generating $300K annually by targeting a hyper-specific audience: horse racing handicappers. XBTV.com, operating under the brand 1/ST TV, proves that massive scale isn't the only path to success.

4
employees
$300K
annual revenue
961
monthly visits
42%
direct traffic

"They don't need millions of users—just a few thousand highly engaged, high-value handicappers."

The Niche Powerhouse

With just 961 monthly visits, XBTV's revenue-per-visitor is staggering. This isn't a mass-market play; it's a precision tool for serious horse racing analysts. The 42% direct traffic rate signals a loyal, returning audience that values their exclusive handicapping insights over generic betting tips.

The Stealth Growth Engine

Operating with a skeleton crew, XBTV leverages a lean tech stack (Tailwind CSS, Cloudflare, Zendesk) to minimize overhead. The 33% organic traffic share suggests they're capturing intent from users actively searching for live handicapping and analysis, a high-intent keyword set in the gambling space.

The site's rebrand to 1/ST TV aligns it with a larger gambling entity (1/ST, formerly Stronach Group), providing a backend infrastructure that a standalone startup could never afford. This is a classic leverage play: using corporate backing to fuel a niche media product.

  • Hyper-focused on horse racing handicapping, not general sports betting
  • Relies on exclusive content (interviews, replays, workouts) to drive retention
  • Uses a lightweight tech stack to keep burn rate minimal
  • Operates as a content funnel for a larger gambling ecosystem
No massive social media presence
Deep domain expertise
No broad keyword targeting
High-value subscription model
Not chasing viral content
Loyal direct traffic base

Profitability Over Scale

XBTV proves that in a crowded market, depth beats breadth every time.

What tech stack does Xbtv use?

25 detected
Video1
Security1
Programming Languages1
Cloud & Hosting1
Advertising1
Customer Support1
E-commerce & Payments1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics6
F
Facebook Pixel
G
Google Analytics
G
Google APIs
F
Facebook Pixel
G
Google Static
F
Facebook

How much traffic does Xbtv get?

Traffic & Engagement

961
Monthly Visits
2.0
Pages/Visit
1:06
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+286%
249
Oct 2025
Oct
85
Nov 2025
Nov
961
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
42%
Social
10%
Referrals
13%
Email
0%
Paid
2%

Where is Xbtv's audience located?

🌍100.0%

How is Xbtv's SEO?

Meta Tags

title53 chars

Watch Live Handicapping, Insight & Analysis | 1/ST TV

description154 chars

Handicap & watch live racing like never before. 1/ST TV has exclusive handicapping insight & analysis, picks, morning workouts, interviews & race replays.

languageEN-US

Schema Types

Unknown

Who works at Xbtv?

Loading leads...

What do customers think of Xbtv?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Xbtv

What is Xbtv's Revenue?
Xbtv generates approximately $0M in annual revenue. With 4 employees, that's $72,500 per employee.
What does Xbtv do?
Handicap & watch live racing like never before. 1/ST TV has exclusive handicapping insight & analysis, picks, morning workouts, interviews & race replays.
How fast is Xbtv growing?
Xbtv employee count has changed by -20% year over year.
What technologies does Xbtv use?
Xbtv uses 19 technologies across their website including Video, Fonts, Security. Key technologies include Vimeo, Font Awesome, Google Fonts, reCAPTCHA.
Who are Xbtv's competitors?
Xbtv's main competitors include TruthMD, Atrium, Bluestone PIM, Nutanix, Astreya. These companies operate in similar markets and compete for the same customer base.

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How to contact Xbtv?

What are Xbtv's key pages?

Export xbtv.com Data

Download the complete tech stack, analytics, leads, and company data for xbtv.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About xbtv.com

Handicap & watch live racing like never before. 1/ST TV has exclusive handicapping insight & analysis, picks, morning workouts, interviews & race replays.

Company Overview

xbtv.com
Website
gambling
Industry
961
Monthly Visitors
19
Technologies

xbtv.com Key Pages

Contact xbtv.com

Technology Stack

xbtv.com uses 19 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.

Video

Vimeo

Fonts

Font Awesome, Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Traffic & Audience

961
Monthly Visits
39%
Bounce Rate
2.0
Pages/Visit
1:06
Avg. Duration

xbtv.com receives approximately 961 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:06 on the site.

The majority of xbtv.com's traffic comes from .

Frequently Asked Questions

What is xbtv.com?
Handicap & watch live racing like never before. 1/ST TV has exclusive handicapping insight & analysis, picks, morning workouts, interviews & race replays.
What technologies does xbtv.com use?
xbtv.com uses 19 technologies including Vimeo, Font Awesome, Google Fonts, and 13 more. View the full tech stack analysis above.
How do I contact xbtv.com?
You can contact xbtv.com through their contact page.
How popular is xbtv.com?
xbtv.com receives approximately 961 monthly visitors. Traffic is growing by 1030.6% month-over-month.

Related Searches

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This page provides publicly available information about xbtv.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit xbtv.com directly at https://xbtv.com.