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The Micro-Scale Handicapping Empire
How a 4-person team built a $300K/year niche media startup
In the massive gambling industry, a tiny, 4-person team has carved out a profitable niche, generating $300K annually by targeting a hyper-specific audience: horse racing handicappers. XBTV.com, operating under the brand 1/ST TV, proves that massive scale isn't the only path to success.
"They don't need millions of users—just a few thousand highly engaged, high-value handicappers."
The Niche Powerhouse
With just 961 monthly visits, XBTV's revenue-per-visitor is staggering. This isn't a mass-market play; it's a precision tool for serious horse racing analysts. The 42% direct traffic rate signals a loyal, returning audience that values their exclusive handicapping insights over generic betting tips.
The Stealth Growth Engine
Operating with a skeleton crew, XBTV leverages a lean tech stack (Tailwind CSS, Cloudflare, Zendesk) to minimize overhead. The 33% organic traffic share suggests they're capturing intent from users actively searching for live handicapping and analysis, a high-intent keyword set in the gambling space.
The site's rebrand to 1/ST TV aligns it with a larger gambling entity (1/ST, formerly Stronach Group), providing a backend infrastructure that a standalone startup could never afford. This is a classic leverage play: using corporate backing to fuel a niche media product.
- Hyper-focused on horse racing handicapping, not general sports betting
- Relies on exclusive content (interviews, replays, workouts) to drive retention
- Uses a lightweight tech stack to keep burn rate minimal
- Operates as a content funnel for a larger gambling ecosystem
Profitability Over Scale
XBTV proves that in a crowded market, depth beats breadth every time.
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Watch Live Handicapping, Insight & Analysis | 1/ST TV
Handicap & watch live racing like never before. 1/ST TV has exclusive handicapping insight & analysis, picks, morning workouts, interviews & race replays.
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About xbtv.com
Handicap & watch live racing like never before. 1/ST TV has exclusive handicapping insight & analysis, picks, morning workouts, interviews & race replays.
Company Overview
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Technology Stack
xbtv.com uses 19 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
xbtv.com receives approximately 961 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:06 on the site.
The majority of xbtv.com's traffic comes from .
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