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Xemelgo: The RFID Specialist Hiding in Plain Sight
A deep dive into the $3.8M revenue operation tech play you've probably never heard of
In the chaotic world of operations tech, Xemelgo is playing a different game entirely. While everyone chases AI hype, this 33-person team is quietly dominating the RFID software niche with a focused, cloud-first approach that generated $3.8M in revenue.
"Xemelgo isn't trying to be everything to everyone—they're building a moat in RFID operations while competitors spread themselves thin across generic inventory solutions."
The Niche Dominance Strategy
Xemelgo's secret weapon is extreme focus. With 26% organic search traffic and keywords like 'zebra browser print' and 'sekisui aerospace' driving discovery, they've positioned themselves as the go-to RFID solution for specific industrial verticals. Their traffic share (88.5% from undefined markets) suggests strong B2B enterprise penetration where company names don't appear in public analytics.
The Growth Trajectory
At 33 employees generating $3.8M, Xemelgo achieves $115K revenue per employee—a healthy efficiency ratio for a SaaS operations platform. Their tech stack (jQuery, Tailwind, Cloudflare) reveals pragmatic engineering: build fast, deploy reliable, optimize later. The 51% direct traffic indicates strong brand recognition among industrial buyers who return to the platform repeatedly.
The leadership team—Rich Rogers (CEO), Akhila Tadinada (CTO), and Rubin Press (CCO)—combines technical depth with commercial acumen. Unlike many startups chasing venture capital, Xemelgo appears bootstrapped or lightly funded, forcing disciplined growth and product-market fit from day one. Their LinkedIn, Twitter, and YouTube presence shows consistent content marketing focused on RFID education rather than flashy product launches.
- Cloud-native RFID software specifically for manufacturing, supply chain, and retail
- Real-time visibility into inventory, assets, and shipments without complex on-premise hardware
- Strong enterprise traction evidenced by 88.5% traffic from undefined (likely B2B) sources
- Pragmatic tech stack prioritizing reliability over bleeding-edge frameworks
The Quiet Giant in Industrial IoT
Xemelgo proves that in B2B SaaS, dominating a specific operational problem beats chasing unicorn valuations every time.
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Meta Tags
RFID Software for Operations | Xemelgo
Transform your operations with Xemelgo's cloud-based RFID software for manufacturing, supply chain, and retail. Gain real-time visibility into inventory, assets, shipments, and more.
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About xemelgo.com
Transform your operations with Xemelgo's cloud-based RFID software for manufacturing, supply chain, and retail. Gain real-time visibility into inventory, assets, shipments, and more.
Company Overview
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Technology Stack
xemelgo.com uses 15 technologies across their website including Vimeo, HSTS, Contentful, and more.
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Vimeo
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HSTS
CMS
Contentful
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unpkg
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
xemelgo.com receives approximately 3.4K monthly visitors and ranks #4,220,520 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 3:55 on the site.
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