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xlibris.com

15 technologies
VerifiedGrowingVisit123.9K/mo$187M61715 Tech2 Leads
Deep Dive

Xlibris: The Publishing Giant You've Never Heard Of

A $187M revenue, 617-employee hybrid publishing empire with a 2.5-star trust problem

In the shadow of Amazon KDP's 481K monthly searches lies a $187M revenue giant that most founders and investors have completely missed. Xlibris isn't just another self-publishing platform—it's a 617-employee hybrid publishing machine that's been quietly building an empire since the early 2000s.

$187.4M
Annual Revenue
617
Employees
123,949
Monthly Visits
2.5/5
Trustpilot Score

"Xlibris proves that in publishing, scale doesn't equal satisfaction—1,316 angry reviews say more than their $187M revenue ever could."

The Hybrid Publishing Paradox

Xlibris operates in the sweet spot between traditional and self-publishing, employing 617 people to manage a complex hybrid model. Their 123K monthly visitors generate $187M in revenue—approximately $1,509 per visitor annually. This suggests a high-value, low-volume conversion model typical of service-heavy publishing packages. The 43% direct traffic indicates strong brand recognition, while 38% organic search shows they're still capturing new authors searching for publishing solutions.

The Traffic Paradox

Despite ranking #355,830 globally—far from top-tier—Xlibris captures 123K monthly visits with a curious traffic mix: 'undefined' countries dominate their top 5 traffic sources, suggesting either tracking issues or a truly global, scattered audience. Their top keyword 'desi tale' (1,900 monthly volume) reveals a niche focus on South Asian storytelling, while their secondary keyword 'xlibris bookstore' (130 volume) shows they're competing in the physical book space, not just digital.

The tech stack tells a story of modernization attempts layered over legacy systems. They're using Vite and Tailwind CSS for frontend speed, but still rely on jQuery and Bootstrap—classic signs of a company evolving its digital presence while maintaining 15+ year-old infrastructure. The presence of Trustpilot (2.5 stars, 1,316 reviews) and Facebook Pixel suggests they're aggressively tracking reputation and conversions, but the low rating indicates systemic service delivery issues.

  • Revenue-per-visitor of $1,509 suggests premium service packages, not commodity publishing
  • 617 employees vs. 123K monthly visits = extreme human-to-traffic ratio, confirming high-touch service model
  • Top keyword 'amazon kdp' (481K volume) shows they're targeting authors researching alternatives to Amazon's platform
  • 2.5-star Trustpilot rating with 1,316 reviews indicates consistent service delivery problems at scale
No transparency on pricing or service tiers
Massive $187M revenue validates the hybrid publishing model
Low Trustpilot rating suggests systemic customer satisfaction issues
43% direct traffic shows strong brand recall and repeat business
Top traffic sources are 'undefined'—potential tracking or data quality problems
Specialized in niche markets (e.g., 'desi tale' content)
Heavily reliant on human consultants (617 employees) limiting scalability
Modern tech stack (Vite, Tailwind) indicates digital transformation efforts

The Billion-Dollar Publishing Playbook

Xlibris proves hybrid publishing can scale to $187M—but their 2.5-star rating shows the brutal trade-offs of high-touch author services. For founders: this is a blueprint for monetizing expertise, not just software.

What tech stack does Xlibris use?

30 detected
Security1
Reviews1
Build Tools1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics15
F
Facebook Pixel
T
TikTok Pixel
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google Analytics
B
Bing
G
Google DoubleClick
G
Google Static
F
Facebook Pixel
T
TikTok Pixel
G
Google APIs
A
Analytics Service
F
Facebook
A
Amazon CloudFront

How much traffic does Xlibris get?

Traffic & Engagement

123.9K
Monthly Visits
1.6
Pages/Visit
1:09
Avg. Duration
62%
Bounce Rate
Monthly Traffic Trend+81%
68.4K
Oct 2025
Oct
79.0K
Nov 2025
Nov
123.9K
Dec 2025
Dec

Traffic Sources

Search
38%
Direct
43%
Social
4%
Referrals
10%
Email
0%
Paid
1%

Where is Xlibris's audience located?

🌍32.7%
🌍16.8%
🌍12.9%
🌍5.9%
🌍5.8%

What keywords does Xlibris rank for?

5 keywords
1desi tale1.9K vol$0.20
2xlibris bookstore130 vol$3.07
3indiantalesdesi120 vol
4xlibris380 vol$5.63
5amazon kdp481.4K vol$1.23

How is Xlibris's SEO?

Meta Tags

title25 chars

Home | Xlibris Publishing

languageEN

H1 Tags

h1Write Your Own Success

What is Xlibris's revenue?

$187M
Annual Revenue
617
-1%
Employees
$304K
Revenue/Employee
Bloomington, United States
Headquarters

Who works at Xlibris?

Loading leads...

What do customers think of Xlibris?

Xlibris

Xlibris

2.5
1,316 reviews
✓ Claimed

Categories

Media & Publishing#undefined

Activity & Engagement

Reply Rate
95.45454545454545%
Avg. Reply Time
11.0 days
Claimed Date
12/19/2018

Contact Information

Address:
1151 W. 2nd St
Bloomington, US

Reviews (20)

Filter by rating:
mike ike
7/23/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 7/23/2025
Unwavering Endorsement of Xlibris…

Unwavering Endorsement of Xlibris Publishing As an author committed to delivering insightful and impactful literature, I have had the privilege of partnering with Xlibris Publishing for the release of my four books: • A Comprehensive Guide to Tokenization • Unlocking XRP: The Future of Digital Finance • Mastering the Stock Market: A Comprehensive Guide to Investing and Trading • The Ultimate Guide to Cryptocurrency: From Beginner to Trader From the outset, Xlibris demonstrated an unwavering commitment to excellence. Their team provided expert guidance, ensuring that each manuscript was transformed into a professionally crafted book. The editorial support was meticulous, the design team brought a creative vision to life, and the production process was seamless, resulting in high-quality publications that met my expectations. Beyond the technical aspects, Xlibris's dedication to author success was evident. They facilitated global distribution, making my works accessible to readers worldwide, and offered marketing services that enhanced visibility. Their customer service was responsive and supportive, addressing any queries promptly and professionally. For authors serious about their craft and seeking a publishing partner that combines professionalism with a genuine passion for literature, I wholeheartedly recommend Xlibris. Their comprehensive services and dedication to quality make them a standout choice in the publishing industry.

Company Response8/21/2025

Thank you so much for your kind words and continued trust in Xlibris. We’re honored to have partnered with you on four impactful titles and are delighted to know our editorial, design, and production teams helped bring your vision to life. It’s wonderful to hear our global distribution and marketing support have made a difference, and we’re grateful for your wholehearted recommendation.

👍 1
Rasool Darweesh
7/2/2025
🇧🇭 Bh1 reviewsOrganicUnverified
Experience date: 10/2/2024
I published my book (Children of the Rainbow

I published my book (Children of the Rainbow) with Xlibris in 2022, Even though it is sold via more than 50 websites all over the world, I HAVEN'T BEEN PAID A PENNY. = Thank you for your prompt response and attention to this matter. I would like to clarify that I was never informed or required to create an account within the EFT system. Furthermore, it seems impractical that a transfer to our local bank account via IBAN cannot be facilitated.

Company Response7/3/2025

Thank you for sharing your experience—we understand how concerning this must be. At this time, we can only process royalty payments via Electronic Funds Transfer (EFT) for authors with bank accounts in the USA, UK, or Australia. We’re actively working on a solution to support international authors outside these regions and will keep you updated as we make progress.

👍 3
Ron Caldwell
4/4/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 3/31/2025
On April 1

On April 1, I got a call from someone at the company telling me that I'd "'missed" two payments. This comes to over $1000. It's odd that my rent, which is 4x the amount of one payment, went through without a problem, as did the rest of my bills. When I tried to contact them via the email on the message, it was sent back. A fraudulent email address! This casts no small amount of doubt on my part as to the company's legitimacy. I have had major second thoughts about my decision to let this company handle my book. I had trouble with them on my first book. I should've learned my lesson. Tip to writers looking at Xlibris to take care of their book: walk away!! I don't trust them. How can something be "miskeyed" when THEY'RE the ones keying it in? This company is a fraud and a scam!!!t Take your work elsewhere, authors!

Company Response4/11/2025

Thank you for your feedback. We understand your concern and want to clarify that our payment system is a two-step process, which can sometimes cause confusion. It’s possible that one of the account details was inadvertently miskeyed, leading to the missed payments. Regarding the email, it was a system-generated message clearly marked "do not reply." We apologize for any confusion that may have caused and encourage you to reach out to our support team directly so we can resolve this promptly. We’re here to help and would appreciate the chance to make things right.

👍 1
Chris Graeme-Drury
12/30/2025
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 12/30/2025
Do not use Xlibris they will bleed you…

Do not use Xlibris they will bleed you thousands of dollars and not provide any commission using high pressure sales stressful tactics.

👍 1
Alice
12/10/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/9/2025
My complaint is that the book is on…

My complaint is that the book is on Amazon apparently being sold by Xlibris, but as others have stated I don’t receive a dime. Also I am trying to sell my copies on Amazon but can’t because when I go back and search for my ad, only the publisher’s copies show as available. And I don’t get the option of selling it as “new”, only “used”.

Company Response12/17/2025

Royalty accuracy is extremely important to us. If there is a reason you think we have not captured all book sales for the royalty report, please contact us. Second, on Amazon listings and the “used” designation: Amazon controls how books are displayed and categorized on its platform. When a book is listed under an assigned ISBN, Amazon associates that ISBN with the publisher of record. As a result: • Copies sold by third parties or resellers may appear as “used,” even if they are new. • Authors selling personal copies may not be given the option to list them as “new” if Amazon already recognizes the ISBN as tied to the publisher’s primary listing.

Frequently Asked Questions about Xlibris

What is Xlibris's Revenue?
Xlibris generates approximately $187M in annual revenue. With 617 employees, that's $303,750 per employee.
How fast is Xlibris growing?
Xlibris employee count has changed by -1% year over year.
What technologies does Xlibris use?
Xlibris uses 15 technologies across their website including Fonts, Security, Advertising. Key technologies include Font Awesome, HSTS, DoubleClick Floodlight, Microsoft Ads.
Who are Xlibris's competitors?
Xlibris's main competitors include OnlineBookClub.org, Issuu. These companies operate in similar markets and compete for the same customer base.
What do customers think of Xlibris?
Xlibris has a Trustpilot score of 2.5 out of 5 (2 stars) based on 1,316 customer reviews.

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About xlibris.com

Company Overview

xlibris.com
Website
business_and_consumer_services
Industry
#355,830
Global Rank
123.9K
Monthly Visitors
15
Technologies
2+
Employees

Contact xlibris.com

Technology Stack

xlibris.com uses 15 technologies across their website including Font Awesome, HSTS, DoubleClick Floodlight, Microsoft Ads, and more.

Fonts

Font Awesome

Security

HSTS

Advertising

DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more

Reviews

Trustpilot

Analytics & Marketing

Google Tag Manager, Google Analytics

Build Tools

Vite

Traffic & Audience

123.9K
Monthly Visits
62%
Bounce Rate
1.6
Pages/Visit
1:09
Avg. Duration

xlibris.com receives approximately 123.9K monthly visitors and ranks #355,830 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:09 on the site.

The majority of xlibris.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is xlibris.com?
xlibris.com is a website that you can visit at https://xlibris.com. Use TechList.ai to discover the technologies, analytics, and company information about xlibris.com.
What technologies does xlibris.com use?
xlibris.com uses 15 technologies including Font Awesome, HSTS, and 9 more. View the full tech stack analysis above.
How do I contact xlibris.com?
You can contact xlibris.com through their contact page.
What are xlibris.com's social media accounts?
xlibris.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is xlibris.com?
xlibris.com receives approximately 123.9K monthly visitors and ranks #355,830 globally. Traffic is growing by 56.9% month-over-month.

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This page provides publicly available information about xlibris.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit xlibris.com directly at https://xlibris.com.