xooa.com
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Xooa: The Web3 Gamification Play
A 6-person team building digital ownership for brands
In a market saturated with bloated Web3 platforms, Xooa is betting on a lean, focused approach: turning brand loyalty into a gamified, story-driven experience. With just 6 employees and $400K in revenue, they're not chasing hype—they're chasing a specific niche where digital ownership meets emotional connection.
"They're not building a blockchain protocol—they're building a marketing tool that happens to use blockchain."
The Micro-Team Macro-Play
Xooa operates like a precision strike force. With only 6 people, they've managed to carve out a distinct position in the Web3 space. Their focus isn't on technical complexity but on emotional engagement. The team—led by CTO Sandeep P. and solutions engineer Eitam Arad—understands that brands don't want NFTs; they want loyal communities. Their 'nft claim' keyword strategy (170 monthly searches) reveals their tactical approach: capture intent where it's already warm.
The Traffic Paradox
Here's the counterintuitive part: Xooa's traffic is modest (2,102 monthly visits) but strategically distributed. 42% comes from organic search—exceptionally high for a company this size. Their direct traffic (36%) suggests brand recognition is building in niche circles. The real story? They're not trying to rank for 'blockchain' or 'NFTs'—they're owning 'nft claim' and misspelled variations ('xaooa' with 130 searches). This is a company that understands long-tail SEO better than most billion-dollar unicorns.
Xooa's tech stack tells a story of pragmatism over perfection. They use jQuery, Tailwind CSS, and Bootstrap—not the flashiest tools, but battle-tested and reliable. Their use of FullStory and Smartlook shows they're obsessed with user behavior, not just vanity metrics. The PWA (Progressive Web App) implementation suggests they're thinking about accessibility and reach, not just blockchain purism.
- Zero hype marketing: Their LinkedIn and Twitter are technical, not theatrical
- Revenue-first mindset: $400K from 6 people is $66K per employee—efficient for a Web3 company
- Keyword arbitrage: They rank for 'nft claim' while giants fight over 'NFT marketplace'
- Trust signals: Clean privacy policy, terms, and contact pages—often overlooked by crypto startups
The Unsexy Web3 Winner
While others chase crypto winters, Xooa is building a sustainable business in the intersection of marketing and digital ownership. Their secret? They're not selling blockchain—they're selling community, and using blockchain as the delivery mechanism.
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Open Graph Image
https://xooa.com/img/xooa-promo.png
Meta Tags
Xooa: Build a Loyal Community | Web3, Gamification, & Stories
Xooa empowers brands to pursue massive opportunities in brand engagement, community-building, & storytelling through creating web3 & digital experiences.
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About xooa.com
Xooa empowers brands to pursue massive opportunities in brand engagement, community-building, & storytelling through creating web3 & digital experiences.
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Technology Stack
xooa.com uses 20 technologies across their website including Font Awesome, cdnjs, Amazon Web Services, AWS CloudFront, and more.
Fonts
Font Awesome
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Mailchimp
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Smartlook, FullStory, Google Analytics
Traffic & Audience
xooa.com receives approximately 2.1K monthly visitors and ranks #8,799,247 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:00 on the site.
The majority of xooa.com's traffic comes from undefined, .
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