yamibuy.com
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Yami: The $136M Asian Grocer You Haven't Heard Of
A deep dive into the data behind the $136M Asian grocery empire.
While everyone fights over mainstream e-commerce, Yami quietly built a $136M empire delivering Asia's best snacks and beauty products to the diaspora. With 475 employees and a laser focus on a specific demographic, they've turned cultural craving into a scalable business model.
"Yami doesn't just sell products; they sell a connection to home for the Asian diaspora."
The Diaspora Lock-In
Yami's traffic strategy is a masterclass in brand loyalty. With 56% direct traffic and only 35% coming from organic search, they've captured a sticky user base that types 'yamibuy' directly into their browser. This isn't a casual shopper; this is a community that knows exactly where to go for their fix of Korean instant noodles or Japanese skincare.
The SEO Gap & The Coupon Crutch
Despite 454,254 backlinks, Yami's organic search presence feels under-optimized for its revenue size. Their top keywords reveal a dependency on brand searches and coupon hunters. 'yami coupon code' and 'yamibuy coupon' dominate their search volume, suggesting a customer base trained to wait for discounts rather than a brand commanding full-price loyalty.
The tech stack reveals a modern, scalable frontend architecture (Vite, Tailwind, Swiper), but the backend story is hidden. With 67,887 monthly visits, the conversion rate math suggests either high average order values or a massive, unlisted B2B channel. For a company of this size, the traffic numbers seem surprisingly low for $136M in revenue, hinting at high ticket prices or enterprise contracts not visible to the public eye.
- The 'Yami' Brand: Short, memorable, owns the space.
- Trustpilot Paradox: 2.2/5 rating with 520 reviews suggests logistics friction or pricing complaints amidst high demand.
- Funding Efficiency: Only $10M raised to reach $136M revenue—exceptional capital efficiency or heavy reliance on cash flow.
The Unscaled Giant
Yami has captured a high-value niche but faces a ceiling in organic growth and customer satisfaction. The next phase requires converting coupon hunters into loyalists and scaling traffic beyond the diaspora.
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Traffic & Engagement
Rankings
Backlinks & Authority
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Top Organic Keywords
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5 keywordsHow is Yamibuy's SEO?
Meta Tags
Yami. Best of Asia, delivered.
A wide selection of groceries, snacks, beauty, and home goods from China, Korea, Japan, Taiwan, HK, Macau, and other Asian regions. Free shipping with orders $49+.
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Yami 亚米
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Reviews (20)
Get what I order
Get what I order, and it comes quickly! Will continue to shop the site!
Yami is a trust worthy platform with…
Yami is a trust worthy platform with best price and best delivery experience.
Always fast, fresh, and reliable
I’ve shopped with Yami for a while now and every order has been smooth. The selection is huge—from hard-to-find regional snacks to everyday pantry essentials—and the prices are competitive. Shipping is quick, items are packed with care (no crushed boxes or leaks), and expiration dates are comfortably far out. I had one small issue with a missing item once; customer service responded same day and resolved it without hassle. What I really appreciate is the authenticity and variety—new arrivals keep things interesting, and I can restock favorites easily. Overall, Yami is dependable, convenient, and a joy to shop with.
Wide Selection of Asian products
Amazing delivery service! I got my package on the day I ordered. FYI LA area Wide selection of Asian beauty products. Lot of K-beauty brands with very good price. Definitely a underrated app!
Fast,Reliable,Great.
Fast,Reliable,Great.
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About yamibuy.com
A wide selection of groceries, snacks, beauty, and home goods from China, Korea, Japan, Taiwan, HK, Macau, and other Asian regions. Free shipping with orders $49+.
Company Overview
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Email Addresses
Phone Numbers
Technology Stack
yamibuy.com uses 20 technologies across their website including unpkg, CookieYes, DoubleClick Floodlight, Microsoft Ads, and more.
CDN
unpkg
Privacy & Consent
CookieYes
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel
CRM
Salesforce
Analytics & Marketing
Clarity, Mixpanel, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
yamibuy.com receives approximately 67.9K monthly visitors and ranks #523,447 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:12 on the site.
The majority of yamibuy.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about yamibuy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yamibuy.com directly at https://yamibuy.com.