In a market dominated by giants like RingCentral and Zoom Phone, a 16-person UK-based team is quietly generating $3.1M in revenue with a lean, focused VoIP product. Yay.com isn't trying to be everything to everyone—it's building a profitable niche by solving specific pain points for businesses who need reliable, no-nonsense telecom.

"This isn't a growth-at-all-costs startup—it's a profitable, focused machine that understands its exact customer."

The traffic distribution tells a story of a mature, word-of-mouth business. With only 34% organic search traffic, they're not fighting for every keyword. Instead, they're winning with a product that people recommend. The 50.5% traffic from 'undefined' regions suggests either international expansion or privacy-focused visitors—both signs of a brand that transcends borders.

• Ultra-lean team: 16 people generating $193k revenue per employee
• Trust-first model: 938 Trustpilot reviews at 4.7/5 stars
• Niche focus: They don't try to compete with Zoom's feature bloat
• Profitable by design: No funding round suggests sustainable growth