While the plant-based food industry stumbles through a 'valley of disillusionment,' Yeastup is quietly building a more sustainable alternative from the most unlikely source: brewer's yeast. This isn't another pea protein startup—it's a circular economy play that transforms industrial waste into functional ingredients with 19 employees and $12.7M in funding.

"They're not selling protein—they're selling an ingredient that works like eggs, just cleaner."

The tech stack reveals a modern but lean operation: Vite for speed, Tailwind CSS for rapid iteration, and Google Analytics for tracking. The absence of structured data and zero organic traffic (according to available data) suggests they're either in stealth mode or their primary channel is direct B2B sales rather than digital inbound. Their LinkedIn presence is active, which aligns with a B2B go-to-market strategy.

• Circular economy model reduces raw material costs while creating environmental story
• Targets functional ingredient market (not just protein) for broader application
• Leverages existing brewery infrastructure for scalable sourcing
• Positions against eggs, not just plant-based alternatives