yoep.nl
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YOEP: The Dutch Mental Health Underdog
A €78M healthcare player with a weird name and a tiny digital footprint
In a market dominated by giants, YOEP operates with the quiet confidence of a company that knows exactly who it serves: Dutch families seeking mental health support 'close by.' With a name that sounds more like a startup than a healthcare provider, they're either brilliantly memorable or dangerously confusing.
"Their website traffic is smaller than a single mid-sized Dutch GP practice, yet they're generating €78M annually. This isn't a digital-first company—it's a real-world healthcare operation with a website as an afterthought."
The SEO Paradox
YOEP's top keyword is 'joep' (410 monthly searches)—a likely misspelling of their own brand. They rank for 'youp' (11,970 monthly searches) but own 'yoep.nl'. This brand confusion is either a massive liability or a deliberate strategy to capture both audiences. Their organic search traffic (43%) matches direct traffic (43%) exactly—suggesting brand awareness is nearly as strong as discovery. For a healthcare provider, this split is unusual and indicates a community-rooted business rather than a digital-first disruptor.
The Trust Gap
While competitors flood review sites, YOEP has zero Trustpilot presence. In mental healthcare, this could signal either exceptional service (no complaints) or a lack of digital sophistication. Their LinkedIn has 263 employees but minimal public engagement. The company operates in a sector where trust is everything, yet they've chosen a low-profile digital strategy. This suggests confidence in word-of-mouth referrals and local reputation—potentially more valuable than online reviews in Dutch healthcare.
The tech stack reveals a company that's modern but not cutting-edge. They use Tailwind CSS, Bootstrap, and jQuery—a hybrid of old and new that suggests iterative development rather than a greenfield rebuild. The presence of PWA (Progressive Web App) technology hints at ambitions for better mobile experiences, but with under 3K monthly visitors, the investment may be premature. Their Instagram (@yoepzorg) exists but isn't driving measurable traffic, indicating a social media presence that's more about brand visibility than conversion.
- €78M revenue with only 3K monthly website visits = revenue per visitor of €25,600 (extraordinary for healthcare)
- Perfect 43%/43% split between organic and direct traffic suggests strong offline brand awareness
- Brand name confusion: 'youp' searches are 40x more common than 'yoep'
- Zero digital reviews despite being a €78M healthcare provider—either a red flag or a sign of exceptional service
YOEP is a traditional healthcare player in digital clothing
They've built a €78M business on local reputation while maintaining a website that looks like it was designed by a developer who left in 2019. For investors, this represents either a massive opportunity for digital transformation or a company that's already optimized for its niche. For founders, it's a lesson: sometimes revenue matters more than traffic, and local trust beats online reviews.
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Open Graph Image
https://www.yoep.nl/wp-content/uploads/2024/09/Doorstart-YOEP-5.png
Meta Tags
Home | YOEP
Zorg dichtbij Wanneer het even niet vanzelf gaat. Wij geloven dat mentale gezondheid essentieel is voor het welzijn van kinderen, jongeren en volwassenen. Met hulp die versterkt, verbindt en bijdraagt aan een toekomst waarin jij of je kind tot je recht komt. Zorg dichtbij die past bij jouw situatie, tempo…
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About yoep.nl
Zorg dichtbij Wanneer het even niet vanzelf gaat. Wij geloven dat mentale gezondheid essentieel is voor het welzijn van kinderen, jongeren en volwassenen. Met hulp die versterkt, verbindt en bijdraagt aan een toekomst waarin jij of je kind tot je recht komt. Zorg dichtbij die past bij jouw situatie, tempo…
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Technology Stack
yoep.nl uses 26 technologies across their website including Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
Caching
Varnish
Traffic & Audience
yoep.nl receives approximately 3.0K monthly visitors and ranks #5,179,709 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:35 on the site.
The majority of yoep.nl's traffic comes from .
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