yola.com
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Yola: The 15-Year-Old Website Builder You've Never Heard Of
How a bootstrapped platform with 10M+ backlinks quietly powers the web
In a world dominated by Wix and Squarespace, Yola has quietly built a 15-year-old business with 137 employees and $19.2M in revenue by doing one thing perfectly: staying out of the way. This is the story of the web's most persistent underdog.
"Yola isn't chasing AI hype or enterprise contracts—it's building websites for real people who just need something that works."
The Unserved Middle Market
Yola's 222K monthly visitors aren't tech startups or Fortune 500 companies. They're small businesses, local shops, and individual creators who find the enterprise tools overwhelming and the free options too limited. With 46% direct traffic and 42% organic search, their users aren't stumbling upon them—they're coming back deliberately. The fact that 'yola mail support' generates 390 monthly searches reveals a loyal, engaged user base that actually needs help rather than abandoning ship.
The SEO Moat They Built
While competitors spend millions on brand advertising, Yola has organically captured 10.6 million backlinks—more than many billion-dollar companies. Their keyword strategy is brutally efficient: they own 'free website builder' (41K monthly searches) and 'free website' (30K searches) without paying for ads. This isn't accidental; it's 15 years of creating exactly what small businesses search for, then letting Google do the heavy lifting.
The tech stack tells a story of pragmatic engineering. They use Tailwind CSS and Bootstrap for rapid UI development, Vite for modern bundling, and Cloudflare for global CDN delivery. No flashy AI frameworks or blockchain experiments—just solid, reliable infrastructure that keeps a 137-person company profitable without venture funding.
- Revenue-per-employee of ~$140K—efficient for a consumer tech company
- Trustpilot rating of 4.5/5 from 102 reviews, showing strong user satisfaction
- 46% direct traffic indicates powerful brand recall in a crowded market
- Dual CEO structure suggests either strategic partnership or recent leadership transition
The Unsexy Billion-Dollar Lesson
Yola proves that in a winner-take-all market, being consistently good to a loyal niche is more valuable than chasing every trend. Their $19.2M revenue isn't a failure—it's a masterclass in sustainable, profitable growth without venture capital or hype cycles.
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Yola - Make a Free Website
Make a free website with our free website builder. We offer free hosting and a free website address. Get your business on Google, Yahoo & Bing today.
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Reviews (20)
I am extremely satisfied with Yola…
I am extremely satisfied with Yola services, everything is so intuitive and easy to do. The customer support is top notch always available. I highly recommend Yola to everyone. Yola is simply great and amazing.
A very happy customer, and long may it continue.
Our group has had a very active website created using Yola for many years and have recently upgraded to Silver Membership to take advantage of the Smart Phone view automatic formatting. It worked brilliantly. It's always been a pleasure to edit our pages - so easy to log on edit, and publish, all virtually instantaneously. Background admin has always been straightforward to - we've even had to change our club's name and owner's email addresses without problem. Not always the case with other providers! Yes, a very happy customer, and long may it continue.
Quick and prompt response
Quick and prompt response. Helpful and knowledgeable staff.
Attentive and helpful
Yola has been attentive and helpful in hosting my dyorbay website! I recommend her.
Support staff were so nice
Support staff were so nice. Very helpful. Considering how poor the coding is on my site,they truly do work a miracle. Pages crash,are slow to load,plus deletions of sold items rarely take. I constantly have to apologise to customers . Edits detailing sold items rarely take. Fighting a losing battle. Very poor compared to other packages
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About yola.com
Make a free website with our free website builder. We offer free hosting and a free website address. Get your business on Google, Yahoo & Bing today.
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Technology Stack
yola.com uses 10 technologies across their website including Google Fonts, cdnjs, Cloudflare, and more.
Fonts
Google Fonts
CDN
cdnjs
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
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Traffic & Audience
yola.com receives approximately 222.6K monthly visitors and ranks #180,277 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:16 on the site.
The majority of yola.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about yola.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yola.com directly at https://yola.com.