yoppie.com
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Yoppie: The $0.3M Niche Disruptor
How a 2-person team built a profitable menstrual care subscription with 21K monthly visitors
While venture-backed femtech giants burn millions chasing scale, Yoppie quietly generates $300K annually with just two employees. They're not building a unicorn—they're building a sustainable, profitable business in the menstrual care space by ignoring the playbook.
"They're not building a unicorn—they're building a sustainable, profitable business by ignoring the playbook."
The Anti-Scaling Playbook
Yoppie's 40% organic search traffic reveals a counter-intuitive strategy: they don't buy their customers, they earn them. With 21K monthly visits and a #1.2M global rank, they've built a flywheel where branded searches ('yoppie' = 120 volume) and long-tail keywords like 'period care package subscription' (180 volume) compound. Their secret? A quiz-based product flow that turns browsers into subscribers before they even see pricing.
The Trojan Horse Strategy
The 'dusty mentrual periods blood pic' keyword (80 monthly searches) is a masterclass in capturing weird, underserved queries competitors ignore. While others fight for 'period products,' Yoppie owns the messy, specific, human side of menstrual care. Their 42% direct traffic proves it: customers don't just visit once—they remember, return, and subscribe. The letterbox-friendly packaging isn't a feature; it's a retention strategy.
Their tech stack tells the story of a lean growth machine: Tailwind CSS for speed, Klaviyo for retention, Hotjar for conversion optimization, and a full suite of pixels (Twitter, Facebook, Microsoft) for attribution. They're not reinventing the wheel—they're optimizing every spoke while staying agile enough to pivot.
- Revenue-per-employee: $150K (exceeds most SaaS benchmarks)
- Direct traffic > Organic search (42% vs 40%) = brand strength
- Trustpilot 3.6/5 with 128 reviews = authentic, not manufactured
- Quiz-to-subscription flow = higher LTV than one-time purchases
The Real Lesson Isn't About Period Care
It's about building a $300K business that doesn't need permission to exist. Yoppie proves you don't need a 50-person team or Series A to dominate a niche—you just need to serve a specific human need better than anyone else.
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5 keywordsHow is Yoppie's SEO?
Open Graph Image
https://images.prismic.io/yoppie-website/93787202-e82b-43a3-8725-44afa100aa21_logo-yoppie.png?auto=compress,format
Meta Tags
Yoppie | Menstrual Cycle Care Designed For Real Life
Yoppie's organic menstrual care products are here for you through every cycle; enjoy a healthier you and a happier planet, all in letterbox friendly packaging.
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Reviews (20)
Extremely good products which always…
Extremely good products which always arrive on time. Since switching to this brand I have not had one headache during my period! Thank you
Great product
Great product, always arrives on time and gives me peace of mind knowing I'm making a healthier change for the planets benefit 😄🌈🙌🏽
Great service
Great service, good communication, products are good quality
I may using yoppie sanitary napkins for…
I am using yoppie sanitary napkins for few years now. I would say that it really feels safe. I used to get dryness and itchy after using general shop brands after my periods and now it feels all fine. It needs little bit care with changing them compared to the shop brands but I feel that is fine rather than spoiling my health and hygiene.
Helps decrease my endo symptoms
Yoppie Endo complete support is fantastic, it helps me with my fatigue, as well as making my cramps less painful and since taking it twice a day my Endometrial Cysts have actually shrunk a bit! I rely on this herbal medicine daily and would recommend it to anyone.
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About yoppie.com
Yoppie's organic menstrual care products are here for you through every cycle; enjoy a healthier you and a happier planet, all in letterbox friendly packaging.
Company Overview
yoppie.com Social Media
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Email Addresses
Phone Numbers
Technology Stack
yoppie.com uses 24 technologies across their website including Font Awesome, Google Fonts, Prismic, Amazon Web Services, AWS CloudFront, and more.
Fonts
Font Awesome, Google Fonts
CMS
Prismic
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Twitter Pixel +3 more
E-commerce & Payments
Stripe
Traffic & Audience
yoppie.com receives approximately 21.0K monthly visitors and ranks #1,294,852 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:06 on the site.
The majority of yoppie.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about yoppie.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yoppie.com directly at https://yoppie.com.