youse.com.br
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Youse: The Digital Insurance Disruptor
How a Brazilian insurtech built a $41.8M business by going fully digital-first.
While traditional insurers cling to legacy systems and call centers, Youse is betting that the future of insurance is entirely digital. With 295 employees and a revenue of $41.8M, they aren't just simulating quotes online; they are rebuilding the insurance value chain from the ground up for the smartphone generation.
"Youse isn't selling insurance policies; they are selling the elimination of friction."
The Traffic Moat
With 9.1 million backlinks and over 16,000 monthly searches for their brand name alone, Youse has achieved something rare in fintech: brand dominance. A staggering 55% of their nearly 1M monthly visits come from organic search, indicating they own the conversation around digital insurance in Brazil. They aren't just buying traffic; they are capturing intent.
The Product-First Philosophy
The engineering leadership, led by Danilo Simurro and Thiago Moura, has built a tech stack designed for speed and scale. By leveraging PWA (Progressive Web App) technology and Tailwind CSS, they ensure a seamless experience across devices. This isn't a legacy portal with a fresh coat of paint; it's a native-grade experience designed to let users 'contratar na palma da mão' (hire in the palm of their hand).
The real disruption lies in their vertical integration. By controlling the entire stack—from the frontend UX to the backend logic via Google Tag Manager and Datadog RUM—they can iterate on products like 'seguro de carro' (auto insurance) and 'seguro residencial' (home insurance) faster than incumbents. Their social presence, spanning TikTok to LinkedIn, suggests a B2C brand that understands modern media consumption.
- Vertical Integration: Full control over the insurance stack, from quote to claim.
- Brand Authority: 9.1M backlinks create an insurmountable SEO moat.
- Tech Agility: PWA-first approach ensures performance without app-store friction.
The Verdict: A Fintech Playbook
Youse proves that even the most traditional industries can be unbundled by software.
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Meta Tags
Seguro online para carro, casa e vida | Youse Seguros
Youse Seguro Digital: vc contrata seguro auto, residencial e vida na palma da mão e personaliza com coberturas e assistências do seu jeito. Simule agora!
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About youse.com.br
Youse Seguro Digital: vc contrata seguro auto, residencial e vida na palma da mão e personaliza com coberturas e assistências do seu jeito. Simule agora!
Company Overview
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Technology Stack
youse.com.br uses 14 technologies across their website including DoubleClick Floodlight, Microsoft Ads, Datadog RUM, Google Tag Manager, Lazy Loading, Priority Hints, and more.
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
CSS Frameworks
Tailwind CSS
Frontend Frameworks
Gatsby
Traffic & Audience
youse.com.br receives approximately 993.7K monthly visitors and ranks #53,706 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:52 on the site.
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