yummysuperapp.com
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Yummy SuperApp: Latam's Dark Horse
A $64M revenue beast quietly building the 'WeChat of Venezuela' with $84M in funding
While Western tech obsesses over super apps, a Venezuelan startup is quietly executing the playbook with $64.3M in revenue and 751 employees. Yummy isn't just delivering food—it's building an entire financial ecosystem under one roof.
"Yummy is proving that super apps work when you solve real financial pain points first—not when you chase Silicon Valley's unicorn dreams."
The Financial Trojan Horse
Here's the genius: Yummy's industry is listed as 'finance'—not 'delivery.' They're not just a logistics company; they're a financial platform disguised as a super app. With $64.3M in revenue from 751 employees, their per-employee revenue is $85K—solid for Latam. Their secret? They started with financial services and expanded into delivery, creating a sticky ecosystem where users stay for payments, leave for rides, and return for groceries.
The Traffic Paradox
With only 7,514 monthly visits, Yummy looks small. But this is deceptive. 46% comes from organic search, 41% direct—meaning they're building brand loyalty, not burning cash on ads. The top keyword 'yummy' gets 27,970 searches monthly, but they rank for 'yummy rides' (490), 'yummy delivery' (660), and 'yummy venezuela' (340). They're capturing intent across verticals without competing on generic 'delivery' terms. This is capital-efficient growth.
Their tech stack reveals a pragmatic, no-nonsense approach: jQuery (not React), Bootstrap (not Tailwind), and Google Analytics. They're not chasing modern frameworks—they're building what works. The login page is hosted on funcapital.com, suggesting a B2B financial partnership structure. Their careers page is on Lever, not Greenhouse—signaling a mature HR operation for a 751-person company.
- Super app strategy: Delivery + Finance + Events + Retail
- B2B focus: Wink & Yummy Rides Corporate services
- Venezuela-first: 54.9% traffic from undefined country (likely Venezuela)
- Leadership: Ex-bankers and corporate veterans, not just tech founders
The Real Super App Play
Yummy is building financial infrastructure disguised as a delivery app—this is how you win in emerging markets. Not by copying WeChat, but by solving payments first, then expanding into everything else. With $84M raised and $64M in revenue, they're already profitable. Watch them expand beyond Venezuela when the time is right.
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Yummy SuperApp
Pide en Yummy, la Superapp de Latam. Delivery en restaurantes, supermercados, farmacias, moda, eventos y más.
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About yummysuperapp.com
Pide en Yummy, la Superapp de Latam. Delivery en restaurantes, supermercados, farmacias, moda, eventos y más.
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yummysuperapp.com uses 14 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Traffic & Audience
yummysuperapp.com receives approximately 7.5K monthly visitors and ranks #2,945,292 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:06 on the site.
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