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Weee! Is Quietly Winning the Asian Grocery Wars
Inside America's largest online Asian supermarket's $400M revenue engine
While Amazon struggles with produce, Weee! has built a $406M annual revenue empire selling everything from persian cucumbers to Taiwanese mooncakes. They're not just an Asian supermarket—they're the cultural bridge for 841 employees serving millions of households.
"They're not selling groceries—they're selling identity, nostalgia, and the unboxing experience your parents had in Hong Kong markets."
The 60% Direct Traffic Moat
Here's the staggering metric: 60% of their traffic is direct. Not SEO, not paid ads—people typing 'weee' into their browser. This is the holy grail of e-commerce: a brand that owns the customer relationship completely. Compare that to their 35% organic search traffic, and you realize they've built something rare in grocery—a destination brand, not a utility.
The Cultural Niche That Scales
Weee! doesn't try to be everything to everyone. They serve the Asian diaspora with surgical precision—offering everything from Vietnamese fish sauce to Japanese kit kats to Korean skincare. This isn't a generalist platform; it's a cultural curator with 100% authentic guarantees. The result? A $2.4M backlink profile that rivals much larger retailers, proving they've become the authority in their niche.
The tech stack tells another story of ambition. Built on Next.js and React with PWA capabilities, they're engineering for speed and mobile-first experience. Tailwind CSS and Vite suggest a modern, iterative development team. This isn't legacy infrastructure—it's built for scale, with Google Analytics and Facebook Pixel integrated for precise attribution in a notoriously opaque grocery market.
- 60% direct traffic signals brand dominance in a fragmented market
- 2.2M backlinks establish SEO authority beyond typical grocery sites
- PWA-first approach prioritizes mobile experience where 70%+ of grocery shopping happens
- Trustpilot 2.4/5 reveals the brutal reality of fresh produce logistics (the hardest problem in e-commerce)
The $400M Proof Point
Weee! proves cultural specificity beats generic scale. Their 60% direct traffic isn't luck—it's the result of becoming the default for Asian groceries in America. The question isn't whether they'll scale; it's whether anyone can replicate their brand moat.
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Weee! | America’s largest online Asian supermarket
Weee! | America’s largest online Asian supermarket, offering the best and most up-to-date Asian foods (tofu, ramen, hot pot, vinegar, brown sugar, mooncakes), vegetables (persian cucumbers, taiwan cabbage,cauliflower, bell pepper), fruits (dragon fruit, apple, pear, mango,litchi), meat (beef), seafood, snacks (ice cream, honey, milk tea, coconut milk, sunflower seeds), beauty, dry goods, daily necessities, skin care products, health products, maternal and children products, electrical appliances, office stationery best-selling products from across China, Vietnam, Philippines, Japan, South Korea, India, Mexico, Taiwan, Hong Kong, Macau, and Thailand. High quality and low price, 100% authentic guarantee, one-click ordering, professional logistics, worry-free after-sales, contactless delivery.
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Reviews (20)
Found Weee online when I was looking something hard to find…
Found Weee online when I was looking for something specific that was very hard to find, let alone get it the next day. Delivery was on New Years eve, and they delivered in the time frame they provided. I look forward to purchasing again, as the experience I had was exceptional. Buy with confidence!
Good experience!!
My 1st experience with Weee and it was in time and the fruits were what I expected, good and fresh. The price was reasonably better than any Asian supermarket I've been to in Seattle.
Good Experience.
I just received my first order, with free shipping and 10$ off. I must say the quality is good, veggies look pretty fresh. This is in Seattle area. Not sure about other areas though. Definitely buying more from them.
Very pleased!
I have only ordered twice from SayWeee, but I am very happy with the experience. The delivery has been on time or early. The foods ordered were VERY fresh and delicious, so close to the food I ate while in Korea! I will definitely continue to use SayWeee for my Korean foods.
There are flaws but would order from…
There are flaws but would order from these guys again. Their delivery people are respectful and patient, and the selection is pretty damned legit.
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About sayweee.com
Weee! | America’s largest online Asian supermarket, offering the best and most up-to-date Asian foods (tofu, ramen, hot pot, vinegar, brown sugar, mooncakes), vegetables (persian cucumbers, taiwan cabbage,cauliflower, bell pepper), fruits (dragon fruit, apple, pear, mango,litchi), meat (beef), seafood, snacks (ice cream, honey, milk tea, coconut milk, sunflower seeds), beauty, dry goods, daily necessities, skin care products, health products, maternal and children products, electrical appliances, office stationery best-selling products from across China, Vietnam, Philippines, Japan, South Korea, India, Mexico, Taiwan, Hong Kong, Macau, and Thailand. High quality and low price, 100% authentic guarantee, one-click ordering, professional logistics, worry-free after-sales, contactless delivery.
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Technology Stack
sayweee.com uses 14 technologies across their website including unpkg, OneTrust, Microsoft Ads, TikTok Pixel, and more.
CDN
unpkg
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OneTrust
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Microsoft Ads, TikTok Pixel, Facebook Pixel
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Vite
Traffic & Audience
sayweee.com receives approximately 3.9M monthly visitors and ranks #9,676 globally. The website has a bounce rate of 31% with visitors viewing an average of 8.1 pages per visit. Users spend an average of 5:12 on the site.
The majority of sayweee.com's traffic comes from undefined, undefined, .
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