While Silicon Valley chases AI unicorns, a lean Japanese startup is quietly redefining how homeowners find and hire professionals. Zehitomo.com isn't just another marketplace—it's a precision-engineered matchmaker for everything from wallpaper installation to personal training, powered by a team of just 29 people.

"Zehitomo proves that in Japan's fragmented home services market, trust beats scale—and a small team can dominate through vertical depth, not horizontal breadth."

The 99.1% traffic concentration in one country (Japan) isn't a weakness—it's strategic focus. While competitors chase global scale, Zehitomo dominates a single market where trust, quality, and reputation matter more than speed. Their tech stack (Tailwind CSS, Bootstrap, Cloudflare) is pragmatic, not flashy. They're not building moats with AI or blockchain; they're building them with relationships and verified professionals.

• Vertical expansion from photography to home renovation without losing core identity
• Organic search dominance (60%) through problem-specific content like '1日で終わるリフォーム'
• Lean operations: $100K+ revenue per employee in a traditionally labor-intensive industry
• Social proof via Twitter, Facebook, and Instagram—critical for home services trust
• No VC funding visible, suggesting sustainable, profitable growth