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zenoti.com

21 technologies
VerifiedGrowingVisit10.6M/mo$227M1.1K21 Tech25 Leads
Deep Dive

Zenoti: The $334M Empire Behind Your Salon's Software

How a single platform conquered 30,000+ businesses in a fragmented industry

While most SaaS companies fight over generic markets, Zenoti quietly built a $227M revenue empire by dominating the one vertical everyone else overlooked: the $200B beauty and wellness industry. Their secret? Treating spas and salons like enterprises, not side hustles.

10.6M
monthly visits
Top 5K
global rank
56%
direct traffic
30K+
businesses served

"Zenoti didn't just build software for spas—they built an operating system for an entire industry."

The Unsexy Market That Prints Money

Zenoti's genius was ignoring the shiny SaaS trends and betting big on brick-and-mortar service businesses. With 1,135 employees and $334M in funding, they've become the default choice for salons, spas, medspas, and fitness centers. The data proves it: 56% of their traffic is direct—users aren't discovering Zenoti, they're seeking it out.

The Moat: Enterprise Features for SMBs

Zenoti's 1M+ backlinks and 10M+ monthly visits aren't accidental. They've built a platform that scales from a single nail salon to 30,000-location chains. While competitors focus on basic booking, Zenoti offers enterprise-grade payments, inventory, and analytics—turning what should be a commodity into a sticky, high-switching-cost platform.

The most telling signal? Their keyword strategy. Zenoti ranks for 'fantastic sams' (13,870 monthly searches) and 'waxing the city' (5,600 searches)—branded queries for their own clients. This isn't SEO; it's ecosystem lock-in. When your software becomes part of your customer's brand identity, you've won.

  • 4.4/5 Trustpilot rating from 189 reviews—exceptional for B2B software
  • Top 5K global rank despite serving a hyper-niche vertical
  • 56% direct traffic indicates strong brand recall and retention
  • Built on modern stack (Tailwind, Ant Design, Lottie) for UX edge
Doesn't chase viral growth tactics
Owns the entire vertical stack from booking to payments
Avoids generic 'business software' positioning
Turns every client into a brand ambassador
No fancy AI buzzwords (yet)
Builds for scale: 30K businesses and counting

The $10B Lesson: Own Your Vertical

Zenoti proves that boring, vertical-specific SaaS beats horizontal plays every time. They didn't build 'software for businesses'—they built 'the business of beauty.' That specificity is worth $227M in revenue and counting.

What tech stack does Zenoti use?

23 detected
Accessibility1
Video1
Security1
Programming Languages1
Cloud & Hosting1
Translation1
Privacy & Consent1
Scheduling1
Customer Support1
Analytics & Marketing1
Performance1
Web Standards2
UI Libraries2
JavaScript Libraries2
Tracking & Analytics2
G
Google Analytics
G
Google Tag Manager

How much traffic does Zenoti get?

Traffic & Engagement

6.0M
Monthly Visits
-1.9%
3.1
Pages/Visit
8:20
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend+0%
6.0M
Oct 2025
Oct
6.1M
Nov 2025
Nov
6.0M
Dec 2025
Dec

Rankings

#9,680
Global Rank
#2,929
United States Rank
Computer Software and Development
Category

Backlinks & Authority

1.0M
Backlinks
9.6K
Ref. Domains
52
Authority Score
Low
Penalty Risk
Backlinks Trend+26%
824.2K
Jul 2025
Jul
968.1K
Aug 2025
Aug
1.1M
Sep 2025
Sep
1.1M
Oct 2025
Oct
1.0M
Nov 2025
Nov
1.0M
Dec 2025
Dec

Search Traffic

Organic
225.4K
Paid
4.8K

Top Organic Keywords

#1zenoti
12,100 vol7.0%
#1zenoti login
5,400 vol3.1%
#7brazilian wax near me
74,000 vol1.0%
#1zenoti employee login
720 vol0.4%
#5fantastic sams
90,500 vol0.4%

Where is Zenoti's audience located?

🇺🇸United States67.2%
🇦🇺Australia10.2%
🇨🇦Canada8.7%
🇬🇧United Kingdom6.6%
🇮🇳India1.2%

Who competes with Zenoti?

Device Distribution

Desktop26.7%
Mobile73.3%

What keywords does Zenoti rank for?

5 keywords
1zenoti16.7K vol$10.26
2zenoti login1.4K vol$4.62
3fantastic sams13.9K vol$0.72
4hand and stone richmond hill1.4K vol$0.67
5waxing the city5.6K vol$2.20

How is Zenoti's SEO?

Open Graph Image

OG Image preview
og:image

https://www.zenoti.com/wp-content/uploads/2025/08/Social-Share-image.png

Meta Tags

title30 chars

Zenoti All In One CMS Software

description175 chars

Zenoti is the top rated, best-in-class Salon, Spa, Medspa and Fitness Center platform available, period. See for yourself why 30,000+ businesses choose Zenoti year after year.

og:title

Homepage

languageEN-US

H1 Tags

h1Unleash relentless
growth for your
h1Fitness centerSalon & SpaMedspaBarbershop

Schema Types

Unknown

What is Zenoti's revenue?

$227M
Annual Revenue
1,135
10%
Employees
$200K
Revenue/Employee
$334M
Total Funding
$1.5B
Valuation
#733
Growjo Rank
Martech
Bellevue, United States
Headquarters

Who works at Zenoti?

Loading leads...

What do customers think of Zenoti?

Zenoti

Zenoti

4.4
189 reviews
✓ Claimed

Categories

Spa#undefinedMedical Spa#undefinedSoftware Company#undefinedHair Salon#undefinedBarber Shop#undefined

Activity & Engagement

Reply Rate
60%
Avg. Reply Time
18.0 days
Claimed Date
3/31/2017

Contact Information

Address:
15375 SE 30th Place, Suite 310 Bellevue, WA 98007
Bellevue, US

Reviews (20)

Filter by rating:
sarah landon
1/19/2026
🇬🇧 United Kingdom4 reviewsBasicLinkVerified
Experience date: 1/19/2026
They've made it easier than expected for a self confessed technophobe

I've had a great experience transferring to Zenoti from our previous system. Anandan, Magha and the team have been great. Im not the best on technology and it was really quite daunting but they have been patient, responsive and made me feel like an expert 😄😄 Im still in the training process but feel more and more confident every day. Thanks team

Anna Raja
1/17/2026
🇬🇧 United Kingdom2 reviewsBasicLinkVerified
Experience date: 1/17/2026
Fantastic service

Fantastic service, in particular from Adam. He was really hands on in every step, always available, made ample time for me and my team. Went the extra mile to help with any queries I had and really helped me to understand the system fully. Made sure the app was just what i wanted and the system integrated smoothly into the clinic.

Emily Gamliel
1/13/2026
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 1/13/2026
Excellent experience transitioning from…

Excellent experience transitioning from my old EMR system to Zenoti with the help of Yashraj Agrawal and Manish Modani. They were incredibly helpful and patient through the entire process.

Abby Harding
1/7/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/7/2026
Great system and super helpful staff

Great system and super helpful staff. Particularly Ritesh, who has been amazing.

Shaan Patel
1/6/2026
🇬🇧 United Kingdom3 reviewsBasicLinkVerified2 reviews on this domain
Experience date: 1/6/2026
Great customer service!

I have had a fantastic experience with Zenoti from start to finish - Kelly R was particularly helpful and accommodating when it came to particular aspects of my account. She went out of her way during the holiday period to action specific points for me, and I cannot thank her enough.

Frequently Asked Questions about Zenoti

What is Zenoti's Revenue?
Zenoti generates approximately $227M in annual revenue. With 1,135 employees, that's $200,200 per employee. The company has raised $334M in total funding.
What does Zenoti do?
Zenoti is the top rated, best-in-class Salon, Spa, Medspa and Fitness Center platform available, period. See for yourself why 30,000+ businesses choose Zenoti year after year.
How fast is Zenoti growing?
Zenoti has declined by 1.9% in the last 6 months according to traffic data. employee count has changed by 10% year over year.
How do people interact with Zenoti?
When visiting Zenoti, visitors view an average of 3.1 pages per visit, and spend around 8:20 on the site, and the bounce rate is 53.4%.
How do people find Zenoti?
5.8M people (96%) visit Zenoti directly. 225.4K (4%) find them through organic search. 4.8K (0%) come through paid advertising.
Who uses Zenoti?
Zenoti's top market is United States with 4.0M visitors (67.2%). Australia is 2nd with 614.6K (10.2%). Canada is 3rd with 524.8K (8.7%).
What technologies does Zenoti use?
Zenoti uses 21 technologies across their website including Accessibility, Video, Security. Key technologies include AccessiBe, Wistia, HSTS.
Who are Zenoti's competitors?
Zenoti's main competitors include MINDBODY, Vagaro, Booker, Rosy Salon Software, Millennium Systems International. These companies operate in similar markets and compete for the same customer base.
What do customers think of Zenoti?
Zenoti has a Trustpilot score of 4.4 out of 5 (4 stars) based on 189 customer reviews.

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About zenoti.com

Zenoti is the top rated, best-in-class Salon, Spa, Medspa and Fitness Center platform available, period. See for yourself why 30,000+ businesses choose Zenoti year after year.

Company Overview

zenoti.com
Website
business_and_consumer_services
Industry
#4,835
Global Rank
10.6M
Monthly Visitors
21
Technologies
25+
Employees

Contact zenoti.com

Technology Stack

zenoti.com uses 21 technologies across their website including AccessiBe, Wistia, HSTS, and more.

Accessibility

AccessiBe

Video

Wistia

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Traffic & Audience

10.6M
Monthly Visits
35%
Bounce Rate
5.8
Pages/Visit
12:06
Avg. Duration

zenoti.com receives approximately 10.6M monthly visitors and ranks #4,835 globally. The website has a bounce rate of 35% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 12:06 on the site.

The majority of zenoti.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is zenoti.com?
Zenoti is the top rated, best-in-class Salon, Spa, Medspa and Fitness Center platform available, period. See for yourself why 30,000+ businesses choose Zenoti year after year.
How much does zenoti.com cost?
You can view zenoti.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does zenoti.com use?
zenoti.com uses 21 technologies including AccessiBe, Wistia, and 15 more. View the full tech stack analysis above.
How do I contact zenoti.com?
You can contact zenoti.com via email at [email protected] or through their contact page.
What are zenoti.com's social media accounts?
zenoti.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is zenoti.com hiring?
Check zenoti.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is zenoti.com?
zenoti.com receives approximately 10.6M monthly visitors and ranks #4,835 globally. Traffic is growing by 11.7% month-over-month.

Related Searches

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This page provides publicly available information about zenoti.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zenoti.com directly at https://zenoti.com.