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Zervant: The Unsung Hero of EU Invoicing
How a Swedish SaaS quietly commands 356K monthly visits with a 4.5-star Trustpilot rating
In a market saturated with US-centric accounting giants, Zervant has carved out a formidable niche by focusing on the unglamorous, high-stakes world of European invoicing. With 133 employees and $17.3M in revenue, they aren't just building software—they're building compliance.
"They aren't competing with QuickBooks on features; they're winning on localization and trust."
The Power of Direct Traffic
With 57% of traffic being direct—nearly double the organic search share—Zervant exhibits a rare trait: brand stickiness. This isn't a company relying on SEO hacks; it's a tool embedded in the daily workflow of freelancers and small businesses across Europe. The 650 monthly searches for 'zervant login' confirm that users aren't just browsing; they are returning to work.
The Freemium Funnel Strategy
Zervant's growth engine is a classic land-and-expand model. They hook users with a free account, then upgrade them to access advanced features. The data suggests this works: with 2,926 Trustpilot reviews, they have scaled customer acquisition without sacrificing quality. The 31,320 monthly searches for their brand name indicate they have achieved top-of-funnel awareness that most B2B SaaS companies spend millions to acquire via paid ads.
The tech stack reveals a pragmatic approach. They leverage jQuery and Bootstrap—technologies often dismissed by Silicon Valley purists—but for a tool focused on utility and speed over flashy animations, it’s a calculated choice. The inclusion of Tailwind CSS and DaisyUI suggests a modern frontend layer overlaying a robust, stable backend. It’s not about the newest tech; it’s about what works for their specific user base.
- Localization is their moat: Keywords like 'certificat de travail' (7,490 volume) show deep penetration in French-speaking markets.
- The 'undefined' country data is revealing: It likely points to a fragmented European traffic spread (Sweden, Finland, UK), highlighting a lack of a single dependency.
- Niche dominance: They rank for specific invoicing terms rather than generic accounting keywords, reducing CAC.
The Quiet Giant of EU Fintech
Zervant proves that solving boring, regulatory problems creates durable, high-margin businesses.
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https://www.zervant.com/prod/uploads/2018/05/payments_entrepreneur_large.jpg
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Zervant | Powerful Invoicing Made Simple | Online & Mobile
Our invoicing software grows with you. Start with a free Zervant account and upgrade at any time to gain access to more features. Powerful, intuitive invoicing.
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Zervant by Shine
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Reviews (20)
I Have Been using Zervant for 11 years…
I Have Been using Zervant for 11 years now and have found it to be super easy to use, reliable and their customer service was local and spot on. zervant is really cost affective and a valuable necessity to my Electrical business.
I have used Zervant for years
I have used Zervant for years, never had a problem wjth there service. Have recommended Zervant to a few friends, and they love it too.
Good product at a good price
Good product at a good price Highly recommended.
Excellent Brilliant
Excellent Brilliant
Brilliant site
Brilliant site, makes things very easy for my company
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About zervant.com
Our invoicing software grows with you. Start with a free Zervant account and upgrade at any time to gain access to more features. Powerful, intuitive invoicing.
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Technology Stack
zervant.com uses 21 technologies across their website including HSTS, Framer, WordPress, Amazon S3, Amazon Web Services, and more.
Security
HSTS
CMS
Framer, WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
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DoubleClick Floodlight, Microsoft Ads
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Intercom
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Trustpilot
Traffic & Audience
zervant.com receives approximately 356.9K monthly visitors and ranks #93,328 globally. The website has a bounce rate of 34% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 5:48 on the site.
The majority of zervant.com's traffic comes from undefined, undefined, .
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