zicasso.com
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Zicasso: The High-Touch Travel Platform
How a 75-person team built a $17M travel business on trust and curated experiences
In a world dominated by algorithmic booking engines and instant gratification, Zicasso has carved a $17M niche by doing the exact opposite: slowing things down. They aren't selling flights or hotels; they are selling the meticulous, human-vetted planning of complex, multi-destination trips for travelers who value experience over efficiency.
"Zicasso isn't competing with Expedia; they are competing with your travel agent's retirement."
The Trust Economy
With 1,778 reviews and a perfect 5/5 Trustpilot rating, Zicasso proves that high-touch service scales. Their 60% organic traffic share suggests they aren't buying their way into the market; they are earning it through reputation. The data shows a user base that arrives via brand search ('zicasso') and long-tail queries like 'how to plan a trip to iceland for a senior'—signals of a user actively seeking expertise, not just a price tag.
The SEO Moat
While their traffic volume (201k monthly visits) seems modest compared to giants, the quality is exceptional. Ranking for high-intent keywords like 'tasteful croatian journeys' and 'best safari experience in africa' indicates a strategy focused on high-value, complex itineraries. They aren't chasing volume; they are chasing the traveler who plans months in advance and spends significantly more.
The technical stack reveals a modern approach to an old-school problem. By leveraging Tailwind CSS, Vite, and PWA capabilities, they ensure the platform is fast and accessible. However, the real magic happens offline. Zicasso operates as a lead-generation engine for a global network of local travel specialists. They handle the digital interface; the specialists handle the on-the-ground logistics.
- Curated Specialist Network: They don't employ the guides; they vet and connect them.
- Niche Destination Dominance: Strong presence in New Zealand, Africa, and Croatia.
- Senior-Friendly UX: Content specifically targets complex planning for older demographics.
- High-Intent Traffic: 53% of traffic comes from undefined (likely direct/brand), indicating strong recall.
The Anti-Algorithm Wins
In an era of AI-generated travel plans, Zicasso’s human network is their strongest asset.
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Reviews (20)
Zicasso makes planning luxury travel…
Zicasso makes planning luxury travel feel effortless and truly personalized. The experts took time understand preferences and created a trip that felt unique. It's an excellent service for anyone wanting a memorable, well-crafted travel experience.
We're so pleased you had such a memorable experience, Meredith! We are delighted that Zicasso made planning your luxury travel feel effortless and truly personalized. We look forward to helping you plan your next adventure! Florencia Traveler Care Team
Zicasso made our Morocco trip unforgettable
This was our 4th trip with Zicasso and, like the others, it was fully customized, absolutely fantastic, and unforgettable. We were so well taken care of. Even being back home for a few weeks now, I’m still constantly thinking about how fun and unique this experience was. Morocco isn’t easy to navigate and Zicasso, Samir and their whole team expertly guided and educated us on the special history, culture, food, traditions, and sites of this beautiful country. Prior to the trip, Zicasso was super helpful in their suggestions of what sites and experiences were must-haves... we wouldn't have known where to start. We started in Marrakech and had both night, day, and food tours in the medina. It was immersive and interesting, almost an assault on the senses, all super cool experiences. We learned about the different cultural influences through the centuries and our guides were truly experts in their historical and local knowledge. The street food night tour was an evening to remember, sampling all sorts of local foods at places that would be impossible to find on Google. After our days in Marrakech, we traveled around Morocco for several days, passing through the High Atlas Mountains to Ouarzazate, Skoura Oasis, Merzouga and the Sahara, then followed by 2.5 days in Fes, another cultural gem. It was an unforgettable journey, filled with highlights: - The boutique hotel in a literal oasis was beautiful and so well appointed – such friendly staff and owners and perfect food. Very posh! - Ait Ben Haddou (kasbah) was like nothing we’d ever seen – no wonder it has been used in so many films. Our private guide there has been in nine movies! - The Sahara trek was unbelievable and my personal highlight… I almost still can’t believe it. A 1 hour guided walk on a camel (they were friendly!), stopped to watch a beautiful sunset and the whole scene and sand flowing on the dunes reminded me of the Dune movies, and then the moon literally rose on the opposite horizon as the sun was setting. It was magic. Then another 30 minutes on the camels under moonlight to our luxury camp. I say “camp” but the small restaurant was deluxe and our tent was warm, luxurious and of course had a full regular bathroom. So not exactly “camping”! - Fes was super interesting and our driver and guide ensured we saw so much of what makes Fes the cultural capital. Our Riad there (and Marrakesh) was absolutely beautiful, capturing the unique art style, detail, and architecture that they are famous for... we've never stayed in places like this. - We had a private driver throughout, in addition to local guides, which took any stress out of the trip and all logistics. Amazing. This was overall such a fun experience that will stay with me forever. We’ve recommended Morocco to many since returning. We couldn't have done this without Zicasso.
Keifer, thank you once again for taking the time to share your experience working with us! We're thrilled to hear your trip to Morocco was such a success. We hope to continue helping you craft many more amazing adventures! Florencia Traveler Care TEam
The best custom vacations ever!
We have taken two large family bucket list trips through Zicasso, one to Australia and one to Antarctica and South America. Both were perfect and exceeded our expectations. If you are looking for a custom planned vacation, you can't do any better than Zicasso.
David, thank you for sharing your experience with us! We're thrilled to hear both of your family trips to Australia and South America were a success! We can't wait to help you plan your next adventure! Florencia Traveler Care Team
Everything went perfectly
Everything went perfectly! All the drivers and concierge staff were always on time, super friendly, and really helpful. Couldn’t have asked for better service.
Thank you for the fantastic feedback, Ella! We are thrilled to hear that everything went perfectly for you. We appreciate you sharing your experience, and we look forward to assisting you in the future! Florencia Traveler Care Team
I got 3 great proposals
I got 3 great proposals, chose one, customized it, great trip. I have traveled Tauck and others. Not near as good as the personal touch and ability to set my own itinerary I got with Zicasso.
Thank you for taking the time to share your experience with us, David! We're thrilled to hear you enjoyed your trip planning process, and we hope to assist you in many more adventures! Florencia Traveler Care Team
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About zicasso.com
Company Overview
Technology Stack
zicasso.com uses 20 technologies across their website including Cloudinary, reCAPTCHA, Amazon Web Services, AWS CloudFront, and more.
Media
Cloudinary
Security
reCAPTCHA
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Google Ads +1 more
Reviews
Trustpilot
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
zicasso.com receives approximately 201.2K monthly visitors and ranks #161,469 globally. The website has a bounce rate of 39% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 4:17 on the site.
The majority of zicasso.com's traffic comes from undefined, undefined, .
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