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kimkim: The $25M DIY Travel Platform
How 98 employees are disrupting the $800B travel industry with custom itineraries
While giants like Booking.com and Expedia fight for cookie-cutter bookings, kimkim is quietly building a $24.8M business by letting travelers design their perfect trip—without the travel agency markup. This isn't another travel aggregator; it's a personalized itinerary engine.
"They're not selling trips—they're selling the dream of a perfectly curated adventure, one local expert at a time."
The Human-AI Hybrid Model
kimkim's secret sauce isn't pure automation—it's the 98-person team of travel specialists who craft each itinerary. Unlike algorithmic platforms, they combine local expertise with technology, creating a moat that pure AI can't replicate. Their Head of Product, Yenyi Fu, and Engineering lead, Chris McCarty, have built a system where human insight drives the tech stack, not the other way around.
The Post-Pandemic Pivot
While traditional agencies collapsed during COVID, kimkim's model thrived. Travelers shifted from mass tourism to personalized, safe, local experiences. With CEO Joost Schreve and Head of Destination Development Eric Chamberlain leading, they've captured the $800B travel market's most profitable segment: the experience-seeker who values customization over convenience.
The numbers tell a compelling story. With 98 employees generating $24.8M in revenue, kimkim achieves a remarkable $253K revenue per employee—nearly double that of traditional travel agencies. This efficiency comes from their asset-light model: no hotels, no flights, just pure itinerary curation and local connections.
- Hyper-local expertise: Each itinerary is crafted by specialists who know the destination intimately
- Human-first technology: Platform enables collaboration between travelers and experts, not replace them
- Premium positioning: Custom itineraries command higher margins than commodity bookings
- Scalable model: 98 employees can service thousands of simultaneous trips globally
The Travel Industry's Best-Kept Secret
kimkim proves that in an age of AI, human expertise is the ultimate luxury—and the most profitable one.
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kimkim: Online Travel Agency for Multi-Day Itineraries & Experiences
Book unique trips, customized to your needs, with the help of reliable local travel specialists.
Book custom-made trips to create lifelong memories
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Reviews (20)
Amazing trip to Patagonia using KimKim
We just returned from a 2 week trip to Patagonia and Ushuaia. I can not express enough how much we enjoyed the experience. KimKim was there every step of the way. We were able to focus on having a great experience instead of how we were going to get around. We don’t like traveling with groups so this is perfect for us. This is our second time using KK and will definitely use them again. My wife is planning a girls trip to the Cotswolds in May and using KK as well. I’m thinking of our next vacation together in the fall. Big shoutout to Lorena and her team who were in constant contact with us on this journey.
Best Trip Ever!
My wife and I recently used KimKim for a two week trip to Thailand! It was the best - they put together a fun, well-balanced trip with memorable activities and great tour guides. 10 out of 10 experience, would recommend KimKim to anyone.
Outstanding Sri Lanka Tour with an Exceptional Guide
The trip was carefully organized and executed flawlessly at every stage, without delays or unexpected issues.
Nine Day Tour in Colombia.
Having just completed our nine day trip in Colombia I can provide some thoughts. I have to say that I didn’t know really what to expect and what I would see in Colombia given the limited images and news about this country within Canada. Narcos, Shakira and Juan Valdez commercials can only go so far. Colombia and its cities far exceeded our expectations. We thoroughly enjoyed each of our guides and those who assisted along the way for days like Bike Tour and Gold Museum in Bogota, to the waterfall and organic farm lunch in Medellin. I will note for me specifically that the Gold Museum was the single most impactful visit I have ever had to a museum. Seeing the gold artifacts through the eyes of indigenous people was very moving. The Salt Cathedral also was absolutely stunning in size and scope. We didn’t just get Instagram worthy pics, we heard perspectives, and listened to new ideas and saw glorious sites. I thank everyone involved in introducing South America and Colombia to me. You are a tough act to follow. I will recommend Kimkim to family and friends (they have already gushed about the pictures) and I suspect and look forward to engaging with you further for future adventures with my partner, a loyal and repeat customer.
The booking was easy and Yuliana got us…
The booking was easy and Yuliana got us all the adventures, transportation and hotels without a problem.
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About kimkim.com
Book unique trips, customized to your needs, with the help of reliable local travel specialists.
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Technology Stack
kimkim.com uses 21 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Ruby on Rails, and more.
Video
YouTube Embed
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Font Awesome, Google Fonts
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Ruby on Rails
CDN
jsDelivr
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Cloudflare
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
kimkim.com receives approximately 540.9K monthly visitors and ranks #94,073 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:56 on the site.
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