In the brutal calculus of startup survival, even $8.7M in revenue and a team of 69 can't guarantee a future. Zoov.eu, a Paris-based micro-mobility player, learned this the hard way when they pulled the plug on December 31, 2024—ending what should have been a promising chapter in France's green transportation revolution.

"Zoov didn't fail because of bad tech—they failed because the mobility-as-a-service market in Paris was already a bloodbath by the time they arrived."

What makes this shutdown particularly telling is the silence. No press release, no acquisition, no pivot—just a stark message: 'Le service est fermé.' For a company with 69 employees and nearly $9M in revenue, this isn't a soft landing; it's a controlled demolition. The lack of public post-mortem suggests either a brutal regulatory squeeze or a unit economics problem that no amount of funding could fix.

• Strong technical foundation with modern web stack
• Established revenue stream ($8.7M is real money)
• Paris-centric strategy became a liability, not an asset
• No public pivot or acquisition—just a shutdown
• The 0 traffic metric is a haunting reminder of digital extinction