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Zopper: The B2B2C Insurance Engine
Why 2500+ brands are betting on API-driven distribution
While everyone chases direct-to-consumer insurance apps, Zopper is quietly building the infrastructure layer that powers the entire industry. They're not selling policies to consumers; they're selling the pipes to brands that do.
"Zopper isn't competing in the insurance wars—they're selling the ammunition to every side."
The Infrastructure Play
Zopper operates in the e-commerce and shopping vertical, but don't mistake them for a B2C retailer. With 2500+ brands on their platform, they've positioned themselves as the critical middleware between insurers and distribution channels. Their API-driven platform handles the unsexy but vital work: policy issuance, claims processing, and compliance management. This is infrastructure-as-a-service for insurance, not a consumer product.
The Traffic Paradox
Here's the fascinating data point: 40% of their 32K monthly visits come from organic search, and 38% are direct. For a B2B platform, this is unusually high brand awareness. The top keyword 'zopper' gets 2,490 monthly searches—people aren't just finding them, they're looking for them. The 'zopper client login' query (110 searches/month) confirms active platform usage. This isn't a cold lead generation machine; it's a warm, engaged user base.
The leadership team reveals their strategic positioning. With Animesh Choudhuri in the Founder's Office, Maneesh Goel (CFO), Ayan De (CPO), and Pallavi Gupta (CHRO) at the helm, they've built a leadership structure focused on product, finance, and operations—not just sales. Co-founder and COO Mayank Gupta anchors the execution side. This is a team building for scale, not just revenue.
- API-first architecture that embeds directly into partner ecosystems
- Compliance management as a moat—regulatory complexity is their friend
- Multi-brand platform serving enterprise clients at scale
- Claims processing automation reducing manual intervention
The Quiet Giant in Insurance Infrastructure
While insurtech startups chase headlines, Zopper is building the rails that the entire industry runs on. With $192M in revenue and 2500+ brands, they're the definition of a boring-but-profitable B2B platform.
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Zopper | India's Leading Insurtech Platform for Distribution
Transform insurance distribution with Zopper's API-driven platform. Trusted by 2500+ brands for seamless policy issuance, claims, and compliance management.
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About zopper.com
Transform insurance distribution with Zopper's API-driven platform. Trusted by 2500+ brands for seamless policy issuance, claims, and compliance management.
Company Overview
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Technology Stack
zopper.com uses 16 technologies across their website including Google Fonts, HSTS, Cloudflare Turnstile, Webflow, and more.
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Google Fonts
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HSTS, Cloudflare Turnstile, reCAPTCHA
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Webflow
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Clarity, Google Analytics
Traffic & Audience
zopper.com receives approximately 32.0K monthly visitors and ranks #694,939 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 3:52 on the site.
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This page provides publicly available information about zopper.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zopper.com directly at https://zopper.com.