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Zubie: The Fleet Telematics Contender
A $3.5M revenue startup navigating the crowded connected vehicle market
In a market dominated by giants like Geotab and Verizon Connect, Zubie carves out a niche with a focused approach to fleet telematics. But with only 32 employees and a traffic profile heavily reliant on direct searches, the question isn't just about technology—it's about market traction and survival.
"Zubie isn't fighting for search traffic; they're fighting for fleet survival in a saturated market."
The Silent Majority of Traffic
Zubie's traffic profile reveals a telling story: 76% of visitors come directly to zubie.com, while only 20% arrive via organic search. This isn't a company relying on SEO hacks—it's a business powered by existing customer relationships, partnerships, and direct sales channels. The 46,284 monthly visits suggest a focused, perhaps enterprise-heavy client base rather than a broad consumer play.
The Funding vs. Revenue Paradox
With $25.9M in funding but only $3.5M in revenue, Zubie faces the classic startup scaling challenge. That's roughly $809K in revenue per employee—a figure that suggests either a long sales cycle typical of B2B fleet solutions or a product still finding its product-market fit in a crowded telematics space.
The keyword data reveals an interesting pivot: Zubie ranks for vehicle reliability queries ('2013 honda accord lx sedan 4d reliability' with 560 monthly searches) alongside their core brand terms. This suggests they're capturing fleet managers researching vehicle longevity—a smart content play that positions them as industry experts beyond just GPS tracking.
- 32 employees managing $3.5M revenue suggests a lean, efficient operation
- 76% direct traffic indicates strong existing customer relationships
- Funding-to-revenue ratio of 7.4x signals potential growth challenges
- Vehicle reliability content captures high-intent fleet research traffic
The Fleet Telematics Underdog
Zubie proves that in B2B SaaS, direct relationships and niche expertise can trump SEO dominance—but scaling from $3.5M requires cracking the enterprise code.
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Fleet Management Made Simple | Zubie
Zubie is your all-in-one telematics solution. Track, optimize, and streamline your fleet operations all in one place. Get started today.
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Reviews (20)
Zubie Delivers. Period.
Zubie Telematics has become an indispensable part of our rental operation, transforming how we protect our fleet, support our customers, and maintain high standards across every vehicle. Their technology has delivered consistent accuracy, reliability, and real-world value that has far exceeded our expectations. One of the most impactful features has been Zubie’s smoke-detection system. It has drastically improved customer experience by reducing odor issues, speeding up vehicle turnaround times, and helping us keep our fleet cleaner than ever. Our tiered fee structure is now backed by clear, objective data that removes disputes and ensures fairness for both customers and our team. Zubie has also played a key role in identifying high-risk behavior. When someone smokes in a vehicle or disrespects it—especially after being warned or charged—Zubie reliably flags those events. In our experience, these behaviors often signal deeper issues. The individuals who repeatedly break simple rules frequently turn out to be unauthorized drivers, involved in criminal activity, or engaging in other serious violations. With Zubie’s alerts, we’re able to catch these situations early and take action before they escalate. The system’s durability has also impressed us. In one instance, a renter heavily taped over the smoke detector in an attempt to prevent it from registering events. Despite that tampering, Zubie still detected multiple smoking incidents with strong accuracy. This level of resilience has saved us significant time and money while maintaining our ability to enforce our policies. Zubie’s telematics have proven invaluable in more critical scenarios as well, including a stolen vehicle recovery that was resolved thanks entirely to the platform’s precise real-time tracking. Without Zubie, that situation would have resulted in major financial loss and operational disruption. On top of the technology, the Zubie team has been exceptional to work with. They listen, communicate clearly, and genuinely incorporate real rental-industry feedback into their ongoing product development. We’ve agreed to collaborate on a case study highlighting our experiences, and they have fully respected our need for anonymity and approval before anything is shared publicly. In summary: Zubie is a necessary tool for our agency. It strengthens customer experience, protects our fleet, reveals high-risk behavior that would otherwise go unnoticed, and provides the accuracy and reliability needed in today’s rental environment. Any rental agency looking to modernize its operation and safeguard its assets will benefit immensely from partnering with Zubie.
Long time customer
Quick response, reliable service, useful information.
Great device
Great device, great service
Great service
Great service
Found it very easy to use
Found it very easy to use; plug n play. Has many useful attributes. I personally like the diegnostic capabilities. Very useful when you deal with people who don’t tell you anything is wrong until the freakin’ wheels are about to fall off! Like being able to fix things when you’re supposed to, rather than when you have to!
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About zubie.com
Zubie is your all-in-one telematics solution. Track, optimize, and streamline your fleet operations all in one place. Get started today.
Company Overview
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Technology Stack
zubie.com uses 27 technologies across their website including Font Awesome, Adobe Fonts, PHP, Contentful, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
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PHP
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Contentful, WordPress
Cloud & Hosting
Fastly
Marketing Automation
HubSpot
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
zubie.com receives approximately 46.3K monthly visitors and ranks #520,191 globally. The website has a bounce rate of 13% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 7:08 on the site.
The majority of zubie.com's traffic comes from .
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This page provides publicly available information about zubie.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zubie.com directly at https://zubie.com.