zumper.com
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Zumper: The 184-Person Powerhouse
A $27M revenue startup disrupting rental search with brutal efficiency
In a market dominated by Craigslist and Zillow, Zumper is quietly building a $27.7M annual revenue business with just 184 employees. They're not chasing scale; they're chasing efficiency, proving that in rental tech, focus beats breadth every time.
"They turned a $178.7M funding war chest into a lean, search-first machine that owns the apartment hunter's first click."
The SEO Moat
With 53% of traffic coming from organic search and a #23,507 global rank, Zumper has built a defensible SEO moat. They rank for hyper-local terms like 'apartments near 75254' (10 monthly searches) and 'waterloo rentals' (320 monthly searches). This isn't vanity traffic—it's intent-driven, high-conversion traffic that competitors can't easily replicate without years of domain authority buildup.
The Trust Paradox
Here's the brutal truth: Zumper holds a 1.4/5 Trustpilot rating from 52 reviews. This is a massive red flag for a consumer-facing platform. Yet, their traffic remains strong. This suggests a disconnect between their core user experience and brand perception. For investors, this is both a risk and an opportunity—fixing trust could unlock exponential growth, but it's a fundamental product challenge.
Zumper's tech stack reveals their priorities: Tailwind CSS, Bootstrap, and Chakra UI for rapid frontend iteration. They're not building proprietary AI matching algorithms; they're building a fast, reliable search interface. The presence of PWA (Progressive Web App) and Lazy Loading shows they're optimizing for mobile performance—critical when 70%+ of traffic likely comes from mobile-first renters.
- Revenue-per-employee ratio of ~$150K is healthy for a marketplace model
- Direct traffic (40%) indicates strong brand recall and repeat usage
- Top keyword 'zumper' (22K monthly searches) shows brand dominance in search
- Geographic concentration in North America is both strength and limitation
The Verdict: A Lean, Mean Rental Machine
Zumper proves you don't need 1,000 employees to disrupt real estate. But fixing trust issues could be their next billion-dollar unlock.
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Reviews (20)
Thanks for the listings, but PLEASE PAY ATTENTION TO MY BUDGET!!
Grateful that Zumper sends me apartment rent listings, but I have to weed through them because most are way above my budget. Zumper keeps ignoring my budget preferences. I'm on a fixed income and WILL NOT EVER be interested in an apartment that is 70-100% of my income.
Got denied for no reason
I am a legitimate owner and tried to post my listing on this site. However it got rejected with no explanation, all they did was send a link to the terms which is a very long document. I then sent proof that my business owns the property and my ID, still rejected. Not sure how they expect to run a business like this.
Thank you anthoniomarshall34 Gmail for…
Thank you anthoniomarshall34 Gmail for helping me secure a good house after a lot of stress.
Terrible customer care
Terrible customer care. They gave me wrong instructions and Iost my account.
Agents don't use
Agents don't use! They'll list your property, take your money and deactivate your account all within 10 minutes!
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About zumper.com
Company Overview
Technology Stack
zumper.com uses 17 technologies across their website including HSTS, Sentry, AWS CloudFront, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
AWS CloudFront
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads
Analytics & Marketing
Mixpanel, Google Tag Manager, Google Analytics
Traffic & Audience
zumper.com receives approximately 1.7M monthly visitors and ranks #23,507 globally. The website has a bounce rate of 39% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 3:13 on the site.
The majority of zumper.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about zumper.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zumper.com directly at https://zumper.com.