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2Checkout: The $23M Payment Processor with a 1.9 Rating
A deep dive into the paradox of a global payment giant struggling with customer trust
In the crowded payment processing landscape, 2Checkout (now Verifone) claims to 'power your global sales,' but its 1.9/5 Trustpilot rating tells a different story. This is a tale of scale versus satisfaction, where $23M in revenue meets 2,437 angry reviews.
"Their traffic says 'global leader' but their reviews scream 'customer service nightmare.'"
The Growth Paradox
With 729K monthly visits and a #68,351 global rank, 2Checkout has built substantial market presence. Yet, 56% of traffic is direct—meaning merchants are actively searching for them, not discovering them organically. This suggests a captive customer base rather than organic growth. Their $72M in funding has bought scale, but not necessarily loyalty.
The Trust Crisis
2,437 Trustpilot reviews averaging 1.9 stars is a red flag that can't be ignored. For a payment processor handling global transactions, this level of dissatisfaction indicates systemic issues—likely in support, reliability, or fee transparency. Meanwhile, their keyword strategy reveals they're competing against giants like Bing Ads and Microsoft Ads, not just payment processors, suggesting identity confusion in the market.
The company's tech stack—jQuery, Tailwind CSS, Bootstrap—shows a modern but somewhat generic frontend approach. More interesting is their dual identity: '2Checkout' versus '2Checkout (Verifone),' which hints at acquisition integration challenges. Their organic search traffic is only 17%, revealing heavy reliance on brand recognition and direct relationships rather than inbound marketing.
- Global reach with 25.4% traffic from undefined top market—data transparency issues?
- Heavy reliance on direct traffic (56%) suggests customer retention problems
- Competing in ad tech keywords (Bing/Microsoft Ads) indicates marketplace confusion
- 154 employees generating $23.2M revenue = ~$150K revenue per employee
Scale Without Satisfaction
2Checkout proves that revenue growth and customer trust aren't automatically correlated in fintech
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Meta Tags
Merchant of Record for Online Payment Processing | 2Checkout
Power your global sales with online payment processing and merchant of record services. Accept credit cards, debit, PayPal - and scale globally!
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Reviews (20)
Great people, great service
Have worked on several initiatives with members of 2Checkout and am always pleased with their professionalism and responsiveness. We always feel supported by their staff from running a project to needing on-the-fly help with their agents.
Hello Phillippe, Thank you for the kind feedback! We’re delighted to hear that our team’s professionalism and responsiveness have supported you across your initiatives. We truly appreciate your trust and look forward to continuing our partnership.
We had some ongoing issues that needed…
We had some ongoing issues that needed to be addressed ...I really appreciate the 2checkout partnership and specifically Iana's personal effort and ownership of our the needed enhancements. I am very confident that the flow recommendations and resolution of requested corrections will allow for smoother transactions and happier end users and reseller partners moving forward!
Hello Werner, Thank you for the thoughtful feedback! We truly value our partnership and are glad we could address the challenges together. We’ll be sure to pass along your kind words to Iana; your confidence means a lot to us as we continue supporting smoother transactions ahead.
Payout
The issue was resolved immediately
Hello Eleanor, We are happy to hear that your issue was resolved! We truly appreciate your trust in us. Wishing you a wonderful day!
Great service
Great service, used by years and highly recommended.
Hello, John! Thank you for your positive feedback and recommendation. We’re glad our service met your expectations and look forward to growing our partnership further!
Needs Better Faster Better Support
The problem was resolved, but it should not have taken about a month. The company needs to improve its support and make it easier to contact them.
Hello Henry, We appreciate you taking the time to review our services, and we apologize for any inconvenience you may have experienced. Could you please send us the email address used when the order was placed at [email protected]? We'll gladly assist you in sorting this out! Looking forward to hearing from you!
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About 2checkout.com
Power your global sales with online payment processing and merchant of record services. Accept credit cards, debit, PayPal - and scale globally!
Company Overview
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Technology Stack
2checkout.com uses 15 technologies across their website including HSTS, PHP, Marketo, and more.
Security
HSTS
Programming Languages
PHP
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Zendesk
Analytics & Marketing
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Traffic & Audience
2checkout.com receives approximately 729.0K monthly visitors and ranks #68,351 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:46 on the site.
The majority of 2checkout.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about 2checkout.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 2checkout.com directly at https://2checkout.com.