99.co
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99.co: Singapore's Property Powerhouse
How 99.co dominates Singapore real estate with 1.9M monthly visits
In a market saturated with generic listings, 99.co isn't just another property portal—it's a data-driven engine that has captured the hearts (and wallets) of Singapore's real estate ecosystem. With a staggering 1.9M monthly visits, it's the undisputed digital king of the Lion City's property scene.
"99.co didn't just digitize property listings; they weaponized search to own the entire customer journey."
The User Experience Moat
While competitors like PropertyGuru and EdgeProp fight for the same audience, 99.co has carved a unique niche by focusing on authenticity and UX. Their 1.6M+ backlinks and 56% organic traffic share suggest they're not just buying ads—they're building a content fortress that ranks for everything from 'HDB for rent' to 'executive condo Singapore.' The 39% direct traffic is the real tell: they've achieved brand supremacy where users type '99.co' directly into their browser.
The Growth Engine
With $122.9M in revenue and 678 employees, 99.co has achieved what most proptech startups dream of: sustainable scale. Their tech stack—built on Tailwind CSS, Bootstrap, and Swiper—shows they're prioritizing mobile-first experiences. But the real growth hack is their content strategy: ranking for obscure Indonesian keywords like 'notasi saklar dan lampu pada denah' (1,640 monthly volume) suggests they're capturing international interest and likely monetizing through lead generation or referral fees.
The company's leadership team—spanning product, SEO, sales, and engineering—reveals a balanced approach to growth. Jason Chan (Head Product - Marketplace) and Abhilash St (Head SEO) represent the dual engine of product excellence and search dominance. Unlike many startups that prioritize one over the other, 99.co has mastered both, creating a flywheel where better UX drives more traffic, which funds better features.
- Dominates Singapore's property search with 56% organic traffic share
- Built a content moat with 1.6M+ backlinks and international keyword strategy
- Achieved 39% direct traffic—true brand supremacy in a crowded market
- Balanced product and SEO leadership drives sustainable growth
99.co is the blueprint for vertical SaaS dominance
They prove you don't need global scale to win—just own your backyard completely
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5 keywordsHow is 99's SEO?
Open Graph Image
http://localhost:3000/spa-assets/images/logo.jpg
Meta Tags
Singapore Property and Real Estate for Sale & for Rent | 99.co
The best way to find houses, condos, executive condos, rooms & HDBs for sale & rent in Singapore. Unique, authentic real estate and property listings with real photos.
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About 99.co
The best way to find houses, condos, executive condos, rooms & HDBs for sale & rent in Singapore. Unique, authentic real estate and property listings with real photos.
Company Overview
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Technology Stack
99.co uses 23 technologies across their website including HSTS, Sentry, Prismic, and more.
Security
HSTS
Error Tracking
Sentry
CMS
Prismic
Cloud & Hosting
Amazon S3, Cloudflare
Advertising
DoubleClick Floodlight, TikTok Pixel, Facebook Pixel
Forms
Typeform
Traffic & Audience
99.co receives approximately 1.9M monthly visitors and ranks #28,608 globally. The website has a bounce rate of 65% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:28 on the site.
The majority of 99.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about 99.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 99.co directly at https://99.co.