aat.org.uk
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AAT: The UK's Accountancy Gatekeeper
A 400k/month traffic machine with a 1.6-star trust problem
While Big Four firms grab headlines, the Association of Accounting Technicians quietly dominates the foundational layer of UK finance. With $257M in revenue and 1.1M monthly visitors, AAT isn't just a training body—it's the mandatory gateway for 80% of UK accounting apprentices.
"AAT has built a moat so wide that even with a 1.6-star rating, 400,000 professionals still visit monthly. That's not a business—it's a utility."
The Traffic Paradox
Direct traffic dominates at 58%—a number that should make any SaaS founder jealous. When 'aat' alone drives 19,560 monthly searches, you're not marketing; you're the default destination. Yet the 1.6-star rating reveals a brutal truth: mandatory compliance creates sticky users, not happy ones.
The Certification Monopoly
AAT's power lies in its positioning as the only internationally recognized accounting technician qualification. With 1,129 employees and a structure that spans qualification, membership, and training, they've created a three-layer revenue model that starts with students and ends with employers paying for 'staff training.'
The tech stack tells a story of evolution, not revolution. Tailwind CSS, Bootstrap, and Ant Design coexist—suggesting a platform built over years by multiple teams. The presence of Priority Hints and Lazy Loading shows they're optimizing for performance, but the 25 technologies detected reveal a monolith that's hard to pivot.
- The 'MyAAT' portal drives 2,030 monthly searches—users don't just visit, they live there
- Study hours queries (150/month) show a captive audience seeking guidance, not alternatives
- UK dominance is absolute: 89.6% of traffic from undefined (likely UK), making global expansion a challenge
The Ultimate B2B Trojan Horse
AAT proves that when you're the gatekeeper, product quality becomes irrelevant. Their moat isn't technology—it's regulatory necessity. For founders: sometimes the best business model isn't delighting customers, but making yourself indispensable.
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AAT: the leading professional body for accounting technicians | AAT
The Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
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Reviews (20)
Excellent Professional Body
In my opinion AAT is one of the best Professional Boby. I have joined AAT about two years ago an I have always found very helpful customer support. I highly recommend.
Purchased a VAT Course online on 3rd…
Purchased a VAT Course online on 3rd December. Cannot get any access to the course at all. Get a 404 error saying I don't have access. Can't get through to anyone on the phone and emails go unanswered. Really disappointing.
So disappointed with the changes to…
So disappointed with the changes to AAT 2022. For me the draw was the fact I could do a level have a gap do another. I am an adult other responsibilities. But that did not effect my AAT studies. However, now the format has changed so much that you'd need to do it in one go. They have stopped the repetitions, which were so helpful and now the level 4 AMAC module is so long! I wish I had realised the extent of the changes before wasting so much money. It's not the same qualification. I mean there had been a change between me completing level 2 and level 3 but it did not stop me achieving a distinction at level 3.
Needed some guidance but nothing!
As a former FMAAT with the AAT, I emailed them for some guidance about rejoining the AAT on 8th June 2025 but heard nothing. I wrote again on 9th July but again heard nothing. Reading all the other reviews here makes me feel a bit better and suggests I am not alone in experiencing an abysmal, non-existent level of “customer service”. Sadly, it would appear that the AAT has fallen apart recently and is now the complete opposite of the great organisation it once was. It simply mirrors the current administration of the U.K. whose sole purpose appears to be nothing more than to confuse, undermine and belittle its members so I’m out!
Not great.
As a passionate and hardworking individual who dedicates significant time to learning, I find myself quite disappointed with the AAT exams. Although I haven’t failed any exams so far, I must admit that they don’t make it easy to pass. Many questions seem straightforward with simple answers, but the correct responses often rely on additional information that isn’t provided in the question itself. This forces you to think in a hypothetical way like, “If this situation were different, then the answer would change” yet there’s no clear indication or hint within the question to guide you toward that plausible alternative. It feels unfair because you’re expected to anticipate scenarios that aren’t explicitly mentioned.
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About aat.org.uk
The Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
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aat.org.uk uses 25 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, HSTS, and more.
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Vimeo
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Font Awesome, Adobe Fonts, Google Fonts
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Traffic & Audience
aat.org.uk receives approximately 405.0K monthly visitors and ranks #107,068 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 3:25 on the site.
The majority of aat.org.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about aat.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aat.org.uk directly at https://aat.org.uk.