abc2news.com
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WMAR 2: Baltimore's Local News Giant
A $26M revenue local station navigating digital transformation in local journalism
In the fragmented landscape of local news, abc2news.com isn't just another website—it's the digital front for WMAR 2 News, a 128-employee powerhouse generating $26.2M annually in the cutthroat Baltimore market. But here's the provocative truth: despite a robust newsroom and legacy brand, their digital metrics reveal a story of untapped potential rather than digital dominance.
"Local news isn't dying—it's being reborn, and WMAR is writing the Baltimore chapter."
Corporate Backbone
WMAR isn't an independent startup—it's part of the E.W. Scripps Company empire. This means access to resources, shared tech stacks, and national support, but also corporate constraints. The station employs 128 people across news, sales, and production, generating $26.2M in revenue. Key leadership includes investigative anchor Mallory Sofastaii and Chief Photographer Lamont Williams, representing a blend of old-school journalism chops with modern digital ambitions.
The Digital Paradox
Here's the data story that matters: abc2news.com shows zero measurable traffic in our analysis. For a station in America's 27th largest media market, this is either a measurement blind spot or a wake-up call. With 18 detected tech stacks including Tailwind CSS, Bootstrap, and Google Analytics, the infrastructure exists. But without traffic data, we must question: Is the digital strategy audience-first or legacy-first? The answer likely lies in their multi-platform approach across Twitter, YouTube, Facebook, and Instagram.
The station's digital footprint extends beyond their website. With active social profiles on Twitter (@wmar2news), YouTube, Facebook, and Instagram, WMAR is playing the multi-platform game. Their YouTube channel (UCADaBeM0qiKEZIw9_OuYmuA) represents a critical video-first strategy in an era where local TV news must compete with TikTok creators and YouTube influencers for attention spans.
- 128-employee newsroom with investigative anchors like Mallory Sofastaii
- Scripps corporate backing providing shared tech and resources
- Multi-platform social strategy across 4 major platforms
- Zero measurable web traffic suggests measurement gaps or strategic pivots
- Journalism ethics guidelines publicly available—a transparency play
The Baltimore Opportunity
Local news digital transformation is a $50B market. WMAR has the brand and resources—now they need the traffic to match.
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Open Graph Image
https://ewscripps.brightspotcdn.com/dims4/default/bfbccdb/2147483647/strip/true/crop/1920x1008+0+36/resize/1200x630!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fd2%2Fb7%2F11a7714d49be8b883f5ed1840b60%2Fdefault.png
Meta Tags
Baltimore News and Weather | WMAR - TV | WMAR 2 News
WMAR 2 News is Baltimore's station for news, weather, traffic, and sports coverage
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About abc2news.com
WMAR 2 News is Baltimore's station for news, weather, traffic, and sports coverage
Company Overview
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Technology Stack
abc2news.com uses 18 technologies across their website including Font Awesome, Adobe Fonts, Amazon S3, AWS CloudFront, OneTrust, and more.
Fonts
Font Awesome, Adobe Fonts
Cloud & Hosting
Amazon S3, AWS CloudFront
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Customer Support
Zendesk
Feedback
Qualtrics
Traffic & Audience
abc2news.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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