wypr.org
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Baltimore's Public Media Powerhouse
How WYPR built a sustainable local news model in the digital age
In an era where local news is dying, WYPR isn't just surviving—it's thriving. With $11.4M in revenue and 113K monthly visitors, this Baltimore public radio station has cracked the code for digital-first local media.
"They're not just broadcasting—they're building a sustainable local media empire one listener at a time."
The Loyal Audience Engine
WYPR's traffic breakdown reveals a masterclass in audience loyalty. With 42% direct traffic (vs 45% organic), they've built a brand that people actively seek out. This isn't passive consumption—it's a daily habit for Baltimoreans. The station's 113K monthly visits come from a hyper-local audience that values deep, contextual reporting over clickbait.
The SEO Secret Weapon
While generic terms like 'news' have 10M+ monthly searches, WYPR dominates niche local queries. Ranking for 'npr baltimore' (240 searches) and hyper-specific terms like 'medical and municipal waste in baltimore' (290 searches) shows their editorial strategy is perfectly tuned to what Baltimore actually cares about. This isn't chasing trends—it's owning the conversation.
The tech stack tells the story of modern public media: Tailwind CSS for rapid UI development, Vite for performance, Cloudflare for security, and AWS for scale. They're running a sophisticated digital operation with just 62 people, proving that lean teams can punch far above their weight when they focus on quality over quantity.
- Hyper-local content strategy that dominates Baltimore-specific search queries
- 42% direct traffic proves brand loyalty in an age of algorithm dependency
- Lean 62-person team generating $11.4M in revenue (≈$184K per employee)
- Modern tech stack optimized for speed and scalability
The Future of Local Media is Here
WYPR proves that sustainable, high-quality local journalism isn't just possible—it's profitable.
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Homepage - WYPR | WYPR
Baltimore Public Media (WYPR) is a public radio station serving the Baltimore, Maryland metropolitan area as well as Western Maryland and the Eastern Shore of Maryland
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About wypr.org
Baltimore Public Media (WYPR) is a public radio station serving the Baltimore, Maryland metropolitan area as well as Western Maryland and the Eastern Shore of Maryland
Company Overview
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Technology Stack
wypr.org uses 15 technologies across their website including Font Awesome, Google Fonts, Amazon S3, Amazon Web Services, DoubleClick Floodlight, and more.
Fonts
Font Awesome, Google Fonts
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
RSS
Traffic & Audience
wypr.org receives approximately 113.0K monthly visitors and ranks #430,141 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:53 on the site.
The majority of wypr.org's traffic comes from undefined, undefined, .
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