In an era where digital-native news outlets chase virality, WJZ.com operates on a different wavelength entirely. This isn't a startup disrupting media; it's a legacy institution whose digital footprint is a mere shadow of its broadcast dominance. The data tells a story of a local powerhouse with a surprisingly quiet website.

"WJZ doesn't compete for clicks; it owns the local trust economy. Its digital presence is a supplement to the broadcast, not the product."

The leadership team reinforces this operational focus. Roles like 'Director Streaming & Digital Media' and 'Director Operations & Engineering' point to a company investing in infrastructure and distribution, not experimental content. The revenue per employee ($225k) aligns with a mature, profitable local media operation, not a venture-backed growth story.

• 35,727 backlinks = massive local SEO authority
• Broadcast-first strategy: digital is a supplement, not the core
• Lean team (142) vs. revenue ($32M) signals efficiency
• Tech stack prioritizes stability over innovation