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Airties: The WiFi Invisible Giant
How a Turkish powerhouse quietly powers 100M+ homes for ISPs worldwide
Airties doesn't sell routers to consumers; they sell intelligence to the world's biggest internet providers. While you see a Netgear box, they see a managed service running their software.
"Airties isn't in the hardware game; they're in the control layer game. The router is just the delivery mechanism for their software subscription."
The Invisible B2B Giant
With 14k monthly website visits, Airties looks tiny. But they power over 100 million homes via partnerships with giants like Deutsche Telekom, Verizon, and Sky. Their traffic is low because end-users don't visit their site—ISP technicians do. The 47% organic search traffic comes from IT pros searching for 'air4960x' specs or troubleshooting 'airties change channel' issues.
The ISP Churn Killer
Airties' core value prop is reducing ISP support costs. Their 'Smart WiFi' software dynamically manages mesh networks, minimizing 'my WiFi is slow' calls. At $210M revenue with 481 employees, they're highly efficient—roughly $436k revenue per employee. This isn't a growth-at-all-costs startup; it's a mature, profitable B2B machine.
The company's tech stack reveals a modern but pragmatic approach. They use jQuery (a legacy choice for a tech company) alongside Tailwind CSS and PWA capabilities. This suggests a focus on reliability over bleeding-edge frameworks. Their YouTube channel 'Airties-wifintelligence' and LinkedIn presence are professional but not flashy—typical for a B2B infrastructure play.
- Vertical Integration: They control both the hardware reference design and the software stack, giving ISPs a single throat to choke.
- Global Footprint: Strong EMEA and Americas presence via executives like Özgür Yildirim and Ian Challinor.
- Niche Dominance: They own the 'managed WiFi for ISPs' narrative, avoiding direct competition with consumer brands like Eero or Google Nest.
The Ultimate B2B Sleeper Hit
Airties proves you can build a $200M+ business without consumer brand recognition. For founders, the lesson is clear: dominate a niche infrastructure layer, and the revenue follows—even if no one knows your name.
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https://airties.com/wp-content/uploads/2025/02/airties-home-hero-item.webp
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Airties | Empowering operators to deliver smooth, smart connectivity for all
Airties enables operators to grow revenue intelligently and reduce churn. Deliver seamless experiences with fewer issues and faster fixes.
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AirTies Wireless Networks
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Reviews (2)
Great product, but ... (a sad story)
Really good out of the box experience. Initial installation and setup made easy by simple, intuitive app. A little DIY skills needed to switch off existing router wifi (for optimal performance) and secure basic security settings. The result? It rocks! The access points extends coverage and optimises bandwith through its “mesh” communicstion. And, most importantly, it’s stabile. So if your pre-packaged set of two or three access points fits your needs initially, you are probably off to a carefree wifi future. If not, things may get really frustrating. Adding a new batch of 2 additional access points (to facilitate front - and backyard coverage) turned out to be a nightmare. Multiple factory resets (including 30/30/30 resets), endless help forum threads and a, seemingly, arbitrary display of either batch one (3 access points) or batch two (2 access points) in the AirTies app “My Network” has still left me with two unlinked batches, despite same Wifi name (SSID) and password. I can access all web interface features, but it still seems that the different batches are “locked’ to themselves. Unless someone comes to the rescue, I’m sadly left in pursuit of another brand and 5 units at scrap value.
Expensive with little flexibility
Expensive, no transparency about software updates (changelog, where to get it), must be bought in set to mesh because mesh "pairing" between deviced is hard coded. 4930 can't be used as media bridge/ client mode. No WPA3 for older units (Google made this happen for Google Wifi 1st gen).
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About airties.com
Airties enables operators to grow revenue intelligently and reduce churn. Deliver seamless experiences with fewer issues and faster fixes.
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airties.com uses 18 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
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Traffic & Audience
airties.com receives approximately 14.2K monthly visitors and ranks #1,729,265 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:24 on the site.
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This page provides publicly available information about airties.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit airties.com directly at https://airties.com.