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alibris.com
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alibris.com

14 technologies
VerifiedGrowingVisit936.0K/mo$5M4414 Tech19 Leads
Deep Dive

Alibris: The 44-Person Powerhouse

How a niche marketplace outperforms giants in the $26B used book industry

In a world dominated by Amazon's algorithmic tyranny, Alibris proves that a curated marketplace for books, music, and movies can still thrive with just 44 employees. This isn't just a bookstore; it's a time capsule of culture, powered by a community of independent sellers that generates $5.1M in revenue.

936K
monthly visits
44
employees
4.7/5
Trustpilot rating
1.3M
backlinks

"Alibris isn't competing with Amazon's scale; they're winning by being the definitive destination for collectors and cultural archivists."

The Collector's Dilemma

Alibris serves a specific tribe: the serious collector. While Amazon's algorithm pushes bestsellers, Alibris surfaces out-of-print gems, rare editions, and obscure titles that drive 42% of their traffic organically. Their 19,697 Trustpilot reviews (4.7/5) reveal a community that values curation over convenience. This isn't impulse buying—it's intentional hunting.

The 44-Person Miracle

With just 44 employees and $5.1M in revenue, Alibris achieves a staggering $116K revenue per employee. This is lean efficiency at its finest. Their traffic split—51% direct, 42% organic—proves they've built a brand that people seek out, not stumble upon. They're not spending millions on paid acquisition; they're earning their place through deep SEO moats and community loyalty.

  • Direct traffic dominates (51%), indicating strong brand recall and repeat usage
  • Organic search drives 42% of visits, built on 1.3M backlinks
  • Social presence on TikTok, Instagram, and Facebook targets niche communities
  • Tech stack is modern (Tailwind, Cloudflare) but conservative—no risky experiments
No venture funding (bootstrapped or self-sustaining)
Profitable operations with $5.1M revenue
No mobile app (web-first strategy)
Dominant in rare/used book search
No subscription model (pure transactional marketplace)
High-margin model (commission on marketplace sales)

The leadership team—led by President Anindo Dey—has made deliberate choices: no VC pressure, no feature bloat, no chasing trends. They're building a sustainable, profitable business in a niche that Amazon has largely ignored. Their social strategy on TikTok (@alibrisbooks) is particularly savvy, targeting Gen Z's growing interest in physical media and vintage culture.

The Quiet Giant of Niche Commerce

Alibris proves that with the right niche and execution, you don't need scale to win. You need focus, community, and the patience to build a brand that lasts.

What tech stack does Alibris use?

27 detected
Security1
Cloud & Hosting1
Performance1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Ads (Bing)
J
jsDelivr
C
Cloudflare Insights
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
B
Bing
G
Google DoubleClick
F
Facebook
G
Google Ads

How much traffic does Alibris get?

Traffic & Engagement

699.6K
Monthly Visits
-4.3%
4.8
Pages/Visit
7:54
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend-28%
972.7K
Oct 2025
Oct
731.3K
Nov 2025
Nov
699.6K
Dec 2025
Dec

Rankings

#66,064
Global Rank
#18,022
United States Rank
Retail
Category

Backlinks & Authority

1.3M
Backlinks
19.2K
Ref. Domains
48
Authority Score
Low
Penalty Risk
Backlinks Trend-25%
1.8M
Jul 2025
Jul
1.7M
Aug 2025
Aug
1.6M
Sep 2025
Sep
1.5M
Oct 2025
Oct
1.4M
Nov 2025
Nov
1.3M
Dec 2025
Dec

Search Traffic

Organic
126.7K
Paid
5.6K

Top Organic Keywords

#1alibris
27,100 vol20.3%
#1alibris books
9,900 vol7.4%
#6used books
74,000 vol1.7%
#1albris
1,600 vol1.2%
#1alibris used books
1,600 vol1.2%

Where is Alibris's audience located?

🇺🇸United States81.3%
🇬🇧United Kingdom3.1%
🇮🇳India2.9%
🇨🇦Canada1.3%
🇮🇹Italy1.1%

Device Distribution

Desktop44.1%
Mobile55.9%

What keywords does Alibris rank for?

5 keywords
1alibris30.3K vol$0.71
2alibris books6.9K vol$0.61
3used books40.9K vol$0.66
4a libris1.6K vol$0.72
5alabris1.1K vol

How is Alibris's SEO?

Open Graph Image

OG Image preview
og:image

https://www2.alibris-static.com/images/promos/open-graph/alibris-open-graph.gif

Meta Tags

title61 chars

Alibris - Buy new and used books, textbooks, music and movies

og:title

Alibris.com: Save on New, Rare & Used Books - Movies & Music

og:description

Shop over 150 million new & used books, used textbooks, rare, out-of-print books, plus music & movies from independent sellers worldwide.

languageEN

H1 Tags

h1Alibris is Your Source for Books, Music & Movies

Schema Types

WebSite

What is Alibris's revenue?

$5M
Annual Revenue
44
-2%
Employees
$116K
Revenue/Employee
Sparks, United States
Headquarters

Who works at Alibris?

Loading leads...

What do customers think of Alibris?

Alibris

Alibris

4.7
19,697 reviews
✓ Claimed

Categories

Hobby Store#undefinedBook Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
2/27/2017

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Jae Bird
1/19/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/19/2026
Good condition

Good condition. Quick shipping. I would do business with again

David Jacobs
1/19/2026
🇿🇦 South Africa1 reviewsBasicLinkVerified
Experience date: 1/19/2026
The item was well packaged and in good…

The item was well packaged and in good condition. Pricing was very reasonable.

customer
1/19/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/28/2025
Great selection of books with access to tons of well-rated book seller

I appreciate the vast selection of books and the access to multiple books sellers. The readings have helped me identify good sellers who describe their books accurately, and ship very promptly!

Kelly Shockley Wilcox
1/19/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/18/2026
No complaints!

No complaints!

Cheryl
1/18/2026
🇺🇸 United States10 reviewsBasicLinkVerified
Experience date: 1/18/2026
Good purchase

Item as described. Carefully packed for shipping.

Frequently Asked Questions about Alibris

What is Alibris's Revenue?
Alibris generates approximately $5M in annual revenue. With 44 employees, that's $116,000 per employee.
How fast is Alibris growing?
Alibris has declined by 4.3% in the last 6 months according to traffic data. employee count has changed by -2% year over year.
How do people interact with Alibris?
When visiting Alibris, visitors view an average of 4.8 pages per visit, and spend around 7:54 on the site, and the bounce rate is 50.7%.
How do people find Alibris?
567.3K people (81%) visit Alibris directly. 126.7K (18%) find them through organic search. 5.6K (1%) come through paid advertising.
Who uses Alibris?
Alibris's top market is United States with 569.0K visitors (81.3%). United Kingdom is 2nd with 22.0K (3.1%). India is 3rd with 20.2K (2.9%).
What technologies does Alibris use?
Alibris uses 14 technologies across their website including Security, CDN, Cloud & Hosting. Key technologies include HSTS, jsDelivr, Cloudflare.
Who are Alibris's competitors?
Alibris's main competitors include Amazon, Thriftbooks, Better World Books. These companies operate in similar markets and compete for the same customer base.
What do customers think of Alibris?
Alibris has a Trustpilot score of 4.7 out of 5 (4 stars) based on 19,697 customer reviews.

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About alibris.com

Company Overview

alibris.com
Website
e-commerce_and_shopping
Industry
#44,182
Global Rank
936.0K
Monthly Visitors
14
Technologies
19+
Employees

Contact alibris.com

Technology Stack

alibris.com uses 14 technologies across their website including HSTS, jsDelivr, Cloudflare, and more.

Security

HSTS

CDN

jsDelivr

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Priority Hints

Traffic & Audience

936.0K
Monthly Visits
41%
Bounce Rate
5.3
Pages/Visit
2:56
Avg. Duration

alibris.com receives approximately 936.0K monthly visitors and ranks #44,182 globally. The website has a bounce rate of 41% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 2:56 on the site.

The majority of alibris.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is alibris.com?
alibris.com is a website that you can visit at https://alibris.com. Use TechList.ai to discover the technologies, analytics, and company information about alibris.com.
What technologies does alibris.com use?
alibris.com uses 14 technologies including HSTS, jsDelivr, and 8 more. View the full tech stack analysis above.
How do I contact alibris.com?
You can contact alibris.com through their contact page.
What are alibris.com's social media accounts?
alibris.com is active on tiktok, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is alibris.com?
alibris.com receives approximately 936.0K monthly visitors and ranks #44,182 globally. Traffic is growing by 10.0% month-over-month.

Related Searches

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This page provides publicly available information about alibris.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit alibris.com directly at https://alibris.com.