thriftbooks.com
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ThriftBooks: The $90M Used Book Empire
How a tech-first approach conquered the $14B used book market
In an era where Amazon dominates everything, ThriftBooks carved out a $89.5M empire by weaponizing scale against the giants. They're not selling books—they're selling the math of used book arbitrage at industrial scale.
"ThriftBooks didn't invent used books—they industrialized the inefficiency of the $14B used book market."
The Data Moat
With 626,981 backlinks and 43% organic traffic, ThriftBooks has built a search fortress around 'used books' keywords. Their 13M title inventory creates a flywheel: more inventory drives more searches, which drives more inventory acquisition. It's a classic network effect, but for physical books.
The Trust Paradox
2.6 million Trustpilot reviews at 4.7 stars is staggering for a used goods marketplace. They've solved the core problem of used books—condition anxiety—through ruthless standardization. Every book is graded, every shipment tracked, every promise kept. It's not romantic, but it's scalable.
The genius is in the margins. While Amazon sells new books at 30% margins, ThriftBooks plays a different game—buying used books at pennies, selling them for dollars, and leveraging free shipping thresholds to optimize basket size. Their $15 free shipping minimum isn't generous—it's math.
- Direct traffic (50%) rivals branded searches—customers return by name, not by accident
- 19M monthly visits on a 494-person team = 38,000 visits per employee (industry-leading efficiency)
- Their tech stack (Tailwind, PWA, Webpack) is lightweight—performance scales with inventory, not bloat
The Anti-Amazon Playbook
ThriftBooks proves that in e-commerce, depth beats breadth. They own the used book category so completely that Amazon doesn't even try to compete on price.
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5 keywordsHow is Thriftbooks's SEO?
Meta Tags
New & Used Books | Buy Cheap Books Online at ThriftBooks
Over 13 million titles available from the largest seller of used books. Cheap prices on high quality gently used books. Free shipping over $15.
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Reviews (20)
Thrift Books had all the books I needed…
Thrift Books had all the books I needed for my book club. It was very easy to order, and I a not good at it. The books came very quickly and I have already read the next book on the list. Thank you so much
Great choices fair prices fast service
Great choices fair prices fast service
The book arrived in a timely manner and…
The book arrived in a timely manner and in great conditions.
Fast
Fast, great prices, great selection and accurate service.
The price is very good,
The price is very good,
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About thriftbooks.com
Over 13 million titles available from the largest seller of used books. Cheap prices on high quality gently used books. Free shipping over $15.
Company Overview
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Technology Stack
thriftbooks.com uses 14 technologies across their website including YouTube Embed, Font Awesome, Osano, and more.
Video
YouTube Embed
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Font Awesome
Privacy & Consent
Osano
Marketing Automation
Braze
Advertising
Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
thriftbooks.com receives approximately 19.0M monthly visitors and ranks #1,943 globally. The website has a bounce rate of 38% with visitors viewing an average of 6.3 pages per visit. Users spend an average of 3:12 on the site.
The majority of thriftbooks.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about thriftbooks.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit thriftbooks.com directly at https://thriftbooks.com.