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Alohas: The On-Demand Fashion Bet That's Stuck in the Niche
How a 192-person team built a $47.9M business on pre-order fashion—and why it's not scaling fast
Alohas isn't just selling shoes; it's selling a promise: fashion on-demand, zero waste, and a discount for patience. With 192 employees and $47.9M in revenue, the Barcelona-based startup has carved out a niche in the crowded lifestyle market. But with just 96 monthly website visits, the gap between their operational model and market reach is glaring.
"Alohas proves the on-demand model can work in fashion—but it also shows how brutally hard it is to scale beyond a loyal, patient niche."
The Patient Customer Paradox
Alohas targets a specific psychographic: the conscious consumer willing to wait 6-8 weeks for a shoe that's made only after they order it. This model slashes inventory waste and aligns with sustainability goals. However, the 3.2/5 Trustpilot rating from 1,792 reviews suggests friction in the experience—likely around delivery times or product expectations. The model attracts a loyal but limited audience, creating a high barrier to mainstream adoption.
The Traffic Anomaly
With only 96 monthly visits to alohas.io, the site appears almost dormant. This is a critical red flag for investors and product teams. Either the data is severely underreported, or Alohas relies almost entirely on direct traffic, wholesale partnerships, or marketplaces like Amazon. The SEO strategy seems minimal—ranking only for branded terms and a single long-tail keyword. This isn't a growth engine; it's a closed loop.
The tech stack reveals a modern, agile build: Vite for speed, Tailwind CSS and Bootstrap for UI consistency, and PWA for mobile-first engagement. Yet, the absence of a robust content or SEO strategy is puzzling. With $47.9M in revenue, one expects a stronger digital footprint. The social presence on TikTok, Instagram, and LinkedIn is active, but it's not translating to website traffic. This disconnect suggests a brand that's strong in social engagement but weak in conversion funnel optimization.
- On-demand production model reduces waste but increases delivery times
- Revenue is solid ($47.9M) but traffic (96 visits) indicates a closed ecosystem
- Trustpilot rating of 3.2/5 signals operational or quality issues
- Tech stack is modern but SEO strategy is virtually non-existent
- Social media is active but not driving measurable web traffic
Alohas is a case study in niche dominance and scalability limits
For founders and investors: It's profitable but not viral. The model works, but breaking into the mainstream will require a fundamental shift in customer acquisition.
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http://alohas.com/cdn/shop/files/hikefoxter-1-alohas-487552.jpg?v=1737657427
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ALOHAS | On-demand Fashion
Shop responsibly now for an early bird discount and receive your shoes on-demand right on time for next season.
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Alohas
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Reviews (20)
I love pre order
I love pre order. And all Alohas, sneakers and boots, fit so well. I can walk away on them without any discomfort. And I get compliment on the look.
Love this brand
Love this brand! The fabrics are gorgeous and the on-demand works very well :) Would recommend to everyone.
I ordered the Tb.490 Crochet Sneakers
I ordered the Tb.490 crochet sneakers and I have to say I’m truly impressed with the quality of the shoes. I got my order super quickly, and overall couldn’t be happier with my purchase. Will definitely keep buying from Alohas! Obrigada, and keep up the amazing work, from Portugal 😊
Great brand, big fan!!
The shoes are cool, trendy, and great quality. I ordered men's sneaker mules that came relatively quickly. They had a mixup with the shipping discount but their customer service was understanding, empathetic, in understanding the issue and responsive and resourceful to solve the issue in a way that was customer-centric. A great testament to the value of Alohas. This has been a pleasant experience with the brand, and now I am a 2 time returning customer.
The most beautiful shoes ever…
The most beautiful shoes ever absolutely love these ballet shoes leather is so soft and very comfortable to wear will definitely buy more so glad I found this company highly recommend
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About alohas.io
Shop responsibly now for an early bird discount and receive your shoes on-demand right on time for next season.
Company Overview
alohas.io Social Media
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Technology Stack
alohas.io uses 32 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, cdnjs, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Marketing Automation
LoyaltyLion
Traffic & Audience
alohas.io receives approximately 96 monthly visitors. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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