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The Print Revolution: ENPOINTE's $71M Gamble
How a 261-person print giant is outmaneuvering digital-only agencies with physical media.
In a world obsessed with pixels, ENPOINTE is betting $71.8M on paper. While digital agencies chase algorithm changes, this print powerhouse is quietly capturing 65% direct traffic from brands who need tangible impact.
"They aren't competing with digital—they're completing it. While everyone goes screen-first, ENPOINTE goes brand-first with physical media that sticks."
The 261-Person Print Army
With 261 employees, ENPOINTE operates at a scale that defies the 'print is dead' narrative. Their team structure reveals a hybrid model: traditional print production meets digital strategy. The leadership includes specialists like Mike Starrett (Business & Custom Applications) and Randy Peterson (Promotional Products)—roles that signal deep vertical integration beyond basic printing. This isn't a local print shop; it's a marketing execution engine.
The $71.8M Traffic Paradox
Here's the anomaly: 2,260 monthly visits for a $71.8M revenue company. That's roughly $31,770 per visitor—a ratio that screams offline dominance. Their 17% organic search traffic suggests they're not SEO-chasing; they're relationship-driven. The top keyword 'enpointe brooklyn park mn' (220 monthly searches) confirms their physical hub strategy—serving local enterprises with national reach.
Their tech stack reveals a pragmatic approach: jQuery, Tailwind CSS, Bootstrap—stable, battle-tested tools. No fancy React frameworks or bleeding-edge stacks. They're not building software; they're building print solutions. The presence of PWA and RSS hints at content distribution for their blog, but the core remains execution-focused. This is a company that invests in production capacity, not tech theater.
- Hybrid leadership: Marketing Director Jim Benedict also serves as Event Planner at GLS Companies—vertical integration in action
- Niche keyword capture: 'spred ther red' (310 monthly searches) suggests custom campaign work for specific brands
- Social presence: Active across 5 platforms, but no influencer-style content—pure B2B outreach
The Unsexy Billion-Dollar Play
While startups chase digital disruption, ENPOINTE proves that owning the physical layer of marketing execution creates defensible, high-revenue businesses that algorithms can't replicate.
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https://alwaysenpointe.com/wp-content/uploads/2023/12/featured-image-enpointe.png
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EXPLORE THE POSSIBILITIES with Expert Print Solutions. - ENPOINTE Home
ENPOINTE leads a revolution in print—amplifying ideas, crafting impact, and delivering high-end solutions that move brands forward.
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About alwaysenpointe.com
ENPOINTE leads a revolution in print—amplifying ideas, crafting impact, and delivering high-end solutions that move brands forward.
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Technology Stack
alwaysenpointe.com uses 26 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Adobe Fonts
Security
HSTS, reCAPTCHA
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PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Traffic & Audience
alwaysenpointe.com receives approximately 2.3K monthly visitors and ranks #6,427,503 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:38 on the site.
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