amadeus.com
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Amadeus: The B2B Backbone of Global Travel
How a $3.6B behemoth quietly powers 90% of airline bookings
While you're booking a flight on Expedia, Amadeus is the invisible engine making it happen. This isn't a consumer brand—it's the industrial-grade infrastructure that powers the entire travel ecosystem.
"Amadeus doesn't compete with airlines—it becomes their operating system."
The B2B Power Play
With 61% direct traffic, Amadeus isn't fighting for SEO—it's the default destination for travel professionals. The 21% organic search traffic is dominated by branded queries like 'amadeus selling platform connect' (7,320 monthly searches), proving their lock-in effect. This isn't marketing; it's infrastructure dependency.
The Data Moat
Their 803,031 backlinks aren't from affiliate spam—they're from airlines, hotels, and agencies citing Amadeus as their GDS provider. The real moat? Network effects. Every new airline that joins makes the platform more valuable for every travel agent, creating a self-reinforcing ecosystem that's nearly impossible to disrupt.
The Trustpilot rating of 2.3/5 with only 8 reviews reveals a critical insight: Amadeus doesn't need to be loved by consumers. Their customers aren't booking vacations—they're travel agencies managing corporate accounts, airlines optimizing inventory, and hotels distributing rooms. The platform is judged on uptime and API reliability, not user delight.
- B2B Infrastructure Play: Powers 90% of airline bookings globally through GDS systems
- High Switching Costs: Travel agencies build their entire workflow around Amadeus APIs
- Network Effects: Each new airline increases platform value for all existing partners
- Revenue Diversification: From GDS fees to airline IT solutions and hotel distribution
The Invisible Monopoly
Amadeus wins by being essential, not popular. In travel tech, infrastructure beats interface every time.
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5 keywordsHow is Amadeus's SEO?
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https://amadeus.com/content/dam/amadeuswebevo/brand/amadeus/colors/sky/gradient/desktop/sky-gradient-arrow-right-desktop.jpg
Meta Tags
Amadeus | It’s how travel works.
Discover how Amadeus' platform and technology help airlines, travel agencies, hotels and others connect, do business, and deliver better travel experiences.
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Amadeus IT Group
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Reviews (6)
Horrific communication poor usability
Absolute joke to work with. The login system has failed on me maybe 40 times resulting on needing to reset paswords. The left hand doesn't know what the right hand is doing; they don't send invoices, only demands and the service, after all the frustrations is harder to use and more expensive than other booking portals. Do yourself a favour and avoid. Cancelled 3 months ago and still not fully processed, apparently. Sent "final" invoice to their portal (the one that doesn't let me in at the best of time), that they'd confirmed they'd removed my access to so I have no ability to see it.
Bunch of racists
Bunch of racists
Woke woke woke
Woke woke woke
Unprofessional
We filled the contact form on their homepage, because we wanted to work with them. After some tries because we did not receive a message a complety different company contacted us with the information that their have our contact from amadeus. They said there are working with amadeus, so we started. Long story short it ended in a desaster. Why is Amadeus giving our information to foreign companies, which we have not contacted ? And why is amadeus not answering ? A really bad experience
Beware of booking via Amadeus!
We booked our holiday to South Africa via Amadeus.com. less that 24 hours before our trip, Turkish Airlines cancelled the flight. When we contacted the less than helpfull customer service, we were told that they will look in to the matter and send us an email! We needed to sort the problem out as soon as possible, and we did not receive an email. When we phoned again and asked to speak to a person that could acually tell us where we stand, we were told that it was not possible. As we had game reserve bookings, rental car bookings and internal flight bookings as well as accomodation bookings already in place and a lot of it paid for, we did not want to lose more money and did not want to cancell our trip. We were desperate to get closure and get some information as to what Amadeus was going to do to sort the problem out. No help at all! We eventually got hold of a chat robot (It could not possibly be a human) and managed to cancell all our flights. We are getting a small amount of money back, hopefully. We had to book via another airline, and this time with the airline directly, once bitten twice shy, at a very high price due to the short notice (now 18 hours before our initial departure) and our hard earned holiday was now saved. This at a much higher price than planned. Not only are we going to lose a lot of money on cancelling the initial flights via Turkish Airlines, but we now have to pay a premium price for new tickets. Turkish Airlines, and their incompetence as well as the lack of help from Amadeus is putting a huge damper and a very bitter pill to swallow on our hard earned holiday. I cannot reccomend booking via Amadeus.
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About amadeus.com
Discover how Amadeus' platform and technology help airlines, travel agencies, hotels and others connect, do business, and deliver better travel experiences.
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Technology Stack
amadeus.com uses 14 technologies across their website including HSTS, unpkg, OneTrust, and more.
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OneTrust
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Adobe Launch, Tealium
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Traffic & Audience
amadeus.com receives approximately 6.7M monthly visitors and ranks #9,042 globally. The website has a bounce rate of 28% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 6:25 on the site.
The majority of amadeus.com's traffic comes from undefined, undefined, .
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