In the shadowy world of background checks, where data is king and trust is currency, Asurint operates with a quiet confidence that belies its scale. This isn't a startup chasing vanity metrics; it's a revenue-generating machine that has mastered the art of the B2B grind.

"They don't need to shout to be heard—their users already know where to find them."

The search data reveals fascinating insights into their user behavior. The top keyword is simply 'asurint' with 2,890 monthly searches—pure brand dominance. The second is a misspelling ('asuriant'), which speaks to brand recognition overcoming spelling. More telling are the long-tail queries like 'how to find asurint order id' and 'asurint background check'—these are existing customers navigating their platform, not prospects shopping around. This is the signature of a sticky B2B product.

• Brand-first acquisition: Users seek them out by name, not via generic search
• Enterprise efficiency: $216K revenue per employee suggests tight operations
• Niche dominance: Focused on screening without dilution
• Low marketing overhead: Direct traffic reduces CAC significantly