bandt.com.au
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B&T: Australia's Media Powerhouse
Deep dive into the leading news publication for advertising, marketing, and media industries
In the cutthroat world of Australian media, B&T doesn't just report on the industry—it defines the conversation. With 172,600 monthly visits, this isn't just a publication; it's the beating heart of the nation's advertising ecosystem.
"B&T doesn't follow trends—it sets them. When the industry whispers, B&T broadcasts."
The Audience That Matters
B&T's traffic is dominated by industry insiders, not casual readers. With 43% direct traffic, it's clear that professionals bookmark B&T as their daily essential. The 43% organic search share shows strong SEO authority around industry-specific terms like 'omnicom' (151K monthly searches) and 'B&T Awards'—proving they own the keywords that matter to decision-makers.
The Revenue Reality
At $17.4M in revenue with 75 employees, B&T operates at ~$232K revenue per employee. This isn't a scrappy startup—it's a mature media business with sustainable economics. Unlike many digital publishers struggling with ad revenue, B&T's niche focus on high-value B2B audiences allows premium pricing and direct sponsorships.
The tech stack tells a story of modern agility. Swiper, Tailwind CSS, and DaisyUI suggest a mobile-first, fast-loading experience. The presence of Priority Hints and Lazy Loading shows engineering discipline—critical for retaining media professionals who demand speed. Yet they still leverage RSS, maintaining bridges to legacy media monitoring tools.
- Owns the 'B&T Awards' brand—340 monthly searches for an event that likely drives significant sponsorship revenue
- Strong social presence across 5 platforms (Twitter, LinkedIn, YouTube, Facebook, Instagram)
- Top keywords reveal strategic positioning: 'omnicom' (151K searches) and 'metro tunnel' (20K searches) show they cover both industry giants and local relevance
- Parent company Misfits Media suggests a portfolio approach to media assets
B&T is a blueprint for vertical media dominance
For founders and investors: This is how you build a profitable, influential media brand by owning a niche completely. The question isn't whether B&T will survive—it's whether you can replicate this model in your industry.
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B&T is Australia's leading news publication magazine for the advertising, marketing, media and PR industries. B&T is owned by parent company The Misfits Media
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About bandt.com.au
B&T is Australia's leading news publication magazine for the advertising, marketing, media and PR industries. B&T is owned by parent company The Misfits Media
Company Overview
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Technology Stack
bandt.com.au uses 18 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
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Vimeo
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Google Fonts
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HSTS
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PHP
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WordPress
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Cloudflare
Traffic & Audience
bandt.com.au receives approximately 172.6K monthly visitors and ranks #283,857 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:26 on the site.
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