In a global remittance market dominated by giants like Western Union and Wise, BayaniPay is carving out a hyper-specific niche: zero-fee transfers to the Philippines with market-leading forex rates. But with just $0.7M in revenue and a 15-person team, is this a David vs. Goliath story or a niche play that won't scale?

""Zero sa fees. Hero sa rates" isn't just a tagline—it's a direct shot at the legacy remittance industry's hidden FX spreads."

The product positioning is crystal clear: 'Zero-fee payments to institutions abroad' and '₱60 for every $1!'—a direct, almost aggressive value proposition that resonates with the Filipino diaspora. The use of local language ('Zero sa fees. Hero sa rates') shows cultural fluency that global players can't replicate. However, the Trustpilot score of 3/5 with only 6 reviews raises questions about product-market fit and user satisfaction at scale.

• Tech stack is modern but unremarkable: Tailwind CSS, Bootstrap, jQuery—no proprietary tech moats visible
• Social presence is active but engagement metrics aren't disclosed; Twitter, Facebook, Instagram all present
• The ₱60/$1 rate is a powerful hook, but sustainability questions remain given the razor-thin margins in forex
• Key leadership includes Dindo Marzan in dual COO/CCO roles—suggests operational tightness but potential role overlap