beincrypto.com
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BeInCrypto: The Ad-Free Crypto News Giant
How a 189-person team built a $42M media empire without selling your attention
In a crypto media landscape littered with sponsored content and clickbait, BeInCrypto made a radical bet: stay ad-free. This 189-person team now commands 1.78M monthly visits and $42.6M in revenue, proving that trust scales faster than ads.
"They don't sell ads—they sell credibility, and the market is paying a premium for it."
The Traffic Paradox
Despite ranking #42K globally, BeInCrypto punches above its weight. With 1.78M monthly visits, it captures 43% organic traffic and 40% direct traffic—a rare mix that signals brand loyalty, not just search arbitrage. Their top keyword 'bitcoin' (4.2M monthly searches) drives a fraction of their traffic, yet 'beincrypto' itself sees 7K monthly searches, proving they're becoming a destination, not just a directory.
The Trust Economy
Trustpilot scores them at 4.2/5 from 115 reviews—solid but not stellar. The real metric? Their 56.7M backlinks. That's not SEO trickery; that's 56.7M times other sites cited them as a source. In crypto, where FUD and shilling dominate, BeInCrypto's ad-free model creates a trust flywheel: unbiased content → citations → backlinks → SEO dominance → more readers → more trust.
Their tech stack reveals a modern media operation: Tailwind CSS, Vite, and PostHog for analytics. But the real innovation is their business model. With 40% direct traffic, they've built a brand that people type into their browser—not just a site they stumble upon via Google. That's the difference between a media company and a media brand.
- 189 employees generating $42.6M revenue = $225K revenue per employee
- 43% organic traffic shows strong SEO, but 40% direct traffic proves brand strength
- Top 5 keywords include 'beincrypto' itself—brand search is a moat
- 56.7M backlinks = 318x more than their monthly traffic (viral content engine)
The Unbiased Paradox
They monetize trust, not clicks—a model that scales with every bear market cycle
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Unbiased Crypto News - BeInCrypto
View breaking news and unbiased analysis on Bitcoin and the cryptocurrency market from BeInCrypto, the only ad-free media in the blockchain industry.
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Reviews (20)
Excellent crypto publication — both as a reader and collaborator
As longtime reader and a PR professional who has collaborated with BeInCrypto’s editorial team, I can say their journalism stands out in the often noisy crypto industry. Their writers and editors are thoughtful, informed, and responsive. I can say from experience that they take the time to understand context and bring clarity to complex topics. From a reader’s perspective, I appreciate how BeInCrypto balances timely news with deeper, analytical pieces that go beyond clickbait. From a professional standpoint, working with their team has been a great experience — they maintain high editorial standards and communicate with integrity. BeInCrypto has earned my trust as one of the major crypto media outlets consistently committed to quality, transparency, and accuracy.
Diverse, fair crypto reporting
We work with BeinCrypto regularly as a PR agency. They are a great team who really care about the crypto industry and how it is reported on, focused on giving a diverse range of voices and perspectives a platform. Plus, they are growing in mindshare and reach immensely in the crypto media space. Also love that it is so heavily operated by women -- something you don't see a lot in this space!
Great site
I have been checking the news on BeInCrypto for quite some time already. It doesn't cease to amaze me how every time I refresh the page there are always fresh news for me to check. Also the market data analysis are really precise and trustworthy. Really nice product
Excellent place to read crypto news
It's an excellent place to read crypto news. Its analyses are thorough and easy to understand for the average reader. The platform also publishes breaking news frequently, and its wide range of languages is friendly to all readers.
Great place to work at
I joined BeInCrypto a month ago, and I have nothing but praise for it. It's a fully remote setting, and the team is very nice and welcoming. My onboarding was organised, and I'm getting all the support I need. But at the same time, you have the freedom to own your work, and there is no micromanaging. All in all, it seems to have the full package! :)
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About beincrypto.com
View breaking news and unbiased analysis on Bitcoin and the cryptocurrency market from BeInCrypto, the only ad-free media in the blockchain industry.
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beincrypto.com uses 14 technologies across their website including HSTS, WordPress, Cloudflare, and more.
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PostHog, Google Tag Manager, Google Analytics
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Traffic & Audience
beincrypto.com receives approximately 1.8M monthly visitors and ranks #42,101 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:37 on the site.
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