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billdesk.com
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billdesk.com

6 technologies
VerifiedGrowingVisit24.5M/mo$167M9156 Tech7 Leads
Deep Dive

BillDesk: The Silent Giant of Indian Payments

How a 915-person team processes 24M monthly visits without a public IPO

While Stripe and Square dominate Western headlines, BillDesk quietly powers the financial backbone of India's digital economy. With 24.5 million monthly visits and a 1,962 global rank, this isn't a startup—it's an infrastructure behemoth that grew without venture capital.

24.5M
monthly visits
1,962
global rank
915
employees
$166.5M
annual revenue

"BillDesk doesn't chase trends—it processes them. With 53% direct traffic, users don't discover BillDesk; they seek it out."

The Power of Direct Traffic

In an era where companies bleed cash on customer acquisition, BillDesk achieves 53% direct traffic—a metric that reveals true brand equity. When users type 'billdesk.com' directly into their browser, they're not browsing; they're transacting. This 13.2M monthly direct audience represents the most valuable traffic possible: intentional, repeat, and transactional.

The SEO Moat

BillDesk dominates payment-specific search with surgical precision. Their top keywords aren't generic—they're transactional goldmines: 'HDFC credit card payment' (18.7K monthly volume), 'axis bank credit card payment' (7.3K), and 'yes bank credit card payment' (7.5K). This isn't content marketing; it's capturing intent at the exact moment of payment execution. With 453,403 backlinks, they've built an SEO fortress that competitors can't easily replicate.

The company's technical stack reveals a pragmatic approach. Using Tailwind CSS, Bootstrap, and Progressive Web Apps (PWA), BillDesk prioritizes performance and reliability over flashy innovation. The presence of HSTS (HTTP Strict Transport Security) across their infrastructure signals an enterprise-grade security posture—critical when handling billions in payment flows. Their docs subdomain (docs.billdesk.io) suggests a mature API ecosystem, while the Hexagon login portal hints at a multi-tenant architecture serving diverse business clients.

  • 97.7% traffic concentration in a single market (likely India) reveals both their dominance and untapped global potential
  • 13,130 monthly searches for their brand name alone—strong brand recall in a crowded market
  • No public funding data suggests bootstrapped or privately held, giving them strategic autonomy
  • Key leadership includes product managers and strategic alliances, signaling B2B relationship focus
No international presence (97.7% traffic from one country)
Dominates domestic payment infrastructure with 24.5M monthly visits
No public trustpilot reviews or social proof
Enterprise-grade security and compliance (HSTS, privacy policies)
Limited public documentation compared to Stripe's developer experience
Direct traffic indicates strong B2B relationships and repeat usage

The Infrastructure Play

BillDesk proves that in payments, reliability beats innovation. While startups chase features, this $166M revenue company builds an unsexy, unbreakable payment rail that India's economy depends on. For investors: this is what a real fintech moat looks like. For founders: this is how you win by being indispensable, not just impressive.

What tech stack does Billdesk use?

10 detected
Security1
Analytics & Marketing1
Web Standards1
UI Libraries1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick

How much traffic does Billdesk get?

Traffic & Engagement

20.8M
Monthly Visits
+3.8%
3.4
Pages/Visit
4:24
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend+3%
20.2M
Oct 2025
Oct
20.0M
Nov 2025
Nov
20.8M
Dec 2025
Dec

Rankings

#2,497
Global Rank
#160
India Rank
Banking
Category

Backlinks & Authority

453.4K
Backlinks
3.3K
Ref. Domains
70
Authority Score
Low
Penalty Risk
Backlinks Trend-66%
1.3M
Jul 2025
Jul
1.3M
Aug 2025
Aug
1.1M
Sep 2025
Sep
682.4K
Oct 2025
Oct
593.1K
Nov 2025
Nov
453.4K
Dec 2025
Dec

Search Traffic

Organic
2.2M

Top Organic Keywords

#1apspdcl billdesk
165,000 vol6.3%
#1apspdcl bill payment
110,000 vol4.2%
#1billdesk
110,000 vol4.2%
#2apspdcl
550,000 vol3.4%
#2electricity bill
550,000 vol3.4%

Where is Billdesk's audience located?

🇮🇳India96.0%
🇺🇸United States1.1%
🇨🇳China0.6%
🇦🇪United Arab Emirates0.4%
🇨🇦Canada0.3%

Device Distribution

Desktop38.6%
Mobile61.4%

What keywords does Billdesk rank for?

5 keywords
1hdfc credit card payment18.7K vol$0.39
2billdesk13.1K vol$1.32
3axis bank credit card payment7.3K vol$0.41
4yes bank credit card payment7.5K vol$0.64
5apspdcl10.6K vol$0.88

How is Billdesk's SEO?

Open Graph Image

OG Image preview
og:image

data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2032.87%2036.83'%20width='35'%20height='35'%3e%3cg%20id='Group_5'%20data-name='Group%205'%20transform='translate(-23.626%20-20)'%3e%3cg%20id='Group_4'%20data-name='Group%204'%3e%3cpath%20id='Path_10'%20data-name='Path%2010'%20d='M40.06,26.415l-4.348,2.509v4.734l4.348-2.512,6.289,3.633v7.264L40.06,45.675l-6.291-3.631V27.823l5.317-3.088V20L23.626,28.928V47.9l15.459,8.925V52.094l-11.36-6.555V31.3l1.942-1.122V44.41l10.393,6,10.391-6v-12Z'%20fill='%23f37321'/%3e%3cpath%20id='Path_11'%20data-name='Path%2011'%20d='M41.032,20v4.734L52.394,31.29V45.531L41.032,52.094v4.734L56.5,47.9V28.923Z'%20fill='%235f6062'/%3e%3c/g%3e%3c/g%3e%3c/svg%3e

Meta Tags

title39 chars

BillDesk - Integrated Payment Solutions

description158 chars

Making payments simple, secure, and convenient. Our payment solutions help businesses, small and large, to accelerate their growth and digital transformation.

og:description

BillDesk helps businesses, small and large, accelerate their growth and digital transformation with future-ready technology. BillDesk offers an integrated technology platform and unified APIs that make payments seamless. BillDesk allows businesses to make payments with higher conversions which is more reliable and faster.

languageEN

H1 Tags

h1Delight Customers with Integrated Payment Solutions

What is Billdesk's revenue?

$167M
Annual Revenue
915
6%
Employees
$182K
Revenue/Employee
Mumbai, IND
Headquarters

Who works at Billdesk?

Loading leads...

What do customers think of Billdesk?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Billdesk

What is Billdesk's Revenue?
Billdesk generates approximately $167M in annual revenue. With 915 employees, that's $182,000 per employee.
What does Billdesk do?
Making payments simple, secure, and convenient. Our payment solutions help businesses, small and large, to accelerate their growth and digital transformation.
How fast is Billdesk growing?
Billdesk has grown by 3.8% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Billdesk?
When visiting Billdesk, visitors view an average of 3.4 pages per visit, and spend around 4:24 on the site, and the bounce rate is 54.9%.
How do people find Billdesk?
18.7M people (90%) visit Billdesk directly. 2.2M (10%) find them through organic search.
Who uses Billdesk?
Billdesk's top market is India with 20.0M visitors (96.0%). United States is 2nd with 235.0K (1.1%). China is 3rd with 127.7K (0.6%).
What technologies does Billdesk use?
Billdesk uses 6 technologies across their website including Security, Analytics & Marketing, Web Standards. Key technologies include HSTS, Google Analytics, PWA.
Who are Billdesk's competitors?
Billdesk's main competitors include Razorpay, Paytm, PayU. These companies operate in similar markets and compete for the same customer base.

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How to contact Billdesk?

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About billdesk.com

Making payments simple, secure, and convenient. Our payment solutions help businesses, small and large, to accelerate their growth and digital transformation.

Company Overview

billdesk.com
Website
finance
Industry
#1,962
Global Rank
24.5M
Monthly Visitors
6
Technologies
7+
Employees

billdesk.com Social Media

Contact billdesk.com

Technology Stack

billdesk.com uses 6 technologies across their website including HSTS, Google Analytics, PWA, and more.

Security

HSTS

Analytics & Marketing

Google Analytics

Web Standards

PWA

UI Libraries

DaisyUI

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

24.5M
Monthly Visits
21%
Bounce Rate
3.8
Pages/Visit
2:18
Avg. Duration

billdesk.com receives approximately 24.5M monthly visitors and ranks #1,962 globally. The website has a bounce rate of 21% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:18 on the site.

The majority of billdesk.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is billdesk.com?
Making payments simple, secure, and convenient. Our payment solutions help businesses, small and large, to accelerate their growth and digital transformation.
What technologies does billdesk.com use?
billdesk.com uses 6 technologies including HSTS, Google Analytics. View the full tech stack analysis above.
How do I contact billdesk.com?
You can contact billdesk.com through their contact page.
What are billdesk.com's social media accounts?
billdesk.com is active on twitter, linkedin. You can find links to all their social media profiles in the social section above.
Is billdesk.com hiring?
Check billdesk.com's careers page for current job openings and opportunities. The company has 7+ known employees.
How popular is billdesk.com?
billdesk.com receives approximately 24.5M monthly visitors and ranks #1,962 globally. Traffic is growing by 15.5% month-over-month.

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This page provides publicly available information about billdesk.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit billdesk.com directly at https://billdesk.com.