9:41
bitcoin.com
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bitcoin.com

7 technologies
VerifiedVisit3.0M/mo$52M2237 Tech25 Leads
Deep Dive

Bitcoin.com: The $51M Crypto Gateway

How a domain name became one of crypto's most powerful funnels

In the crypto world, attention is the ultimate moat—and Bitcoin.com owns one of the most valuable addresses on the internet. With 3M monthly visits and a $51M revenue engine, this isn't just a media site; it's a financial infrastructure play disguised as a content platform.

3.0M
monthly visits
$51.5M
annual revenue
28.1M
backlinks
56%
direct traffic

"The most expensive domain in crypto pays for itself daily through pure, unfiltered brand gravity."

The Traffic Flywheel

Bitcoin.com's secret weapon isn't content—it's capture. With 56% direct traffic, users don't discover them; they seek them out. The 28M backlinks create an SEO fortress around 'bitcoin' (4.2M monthly searches) and 'btc' (3.3M), making this domain essentially unassailable. Every crypto winter just compounds their advantage as weaker players die.

The 223-Person Revenue Machine

At 223 employees generating $51.5M, that's $231K revenue per employee—exceptional efficiency for a crypto business. Compare this to traditional fintech: they're running leaner than most Series B startups while commanding the trust of millions. CEO Corbin Fraser leads a team that treats this domain like a public utility, not a startup.

The Trustpilot score of 3.5/5 from nearly 4,000 reviews reveals the tension at the heart of their model. They're not just educating users—they're converting them. With top keywords including 'binance' (2.3M searches), they're clearly competing with exchanges, not just publishers. The tech stack (Gatsby, PWA) suggests a performance-first approach to capture every millisecond of user attention.

  • Domain moat: Bitcoin.com is the URL everyone types when they want crypto basics
  • Revenue model: Content drives exchange/wallet conversions, not just ads
  • Capital efficiency: $815K funding against $51M revenue shows bootstrapped discipline
  • Global ambiguity: Top markets are 'undefined'—they're winning everywhere and nowhere
They don't own a proprietary blockchain
They own the search results for 'bitcoin' itself
They don't have a token to incentivize growth
They convert traffic into revenue without dilution
They aren't venture-backed for blitzscaling
They survive market cycles by being the entry point

The Unsexy Unicorn

While crypto startups chase hype cycles, Bitcoin.com is a $51M cash machine built on a 1990s internet principle: own the category name. In a world of complex DeFi protocols, their simplicity is their edge. They don't need a token when they own the keyword.

What tech stack does Bitcoin use?

14 detected
Cloud & Hosting1
Web Standards2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics7
G
Google Tag Manager
C
Cloudflare Insights
G
Google Tag Manager
M
Microsoft Clarity
G
Google Analytics
G
Google DoubleClick
B
Bing

How much traffic does Bitcoin get?

Traffic & Engagement

3.1M
Monthly Visits
+8.1%
3.5
Pages/Visit
34:29
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend-5%
3.2M
Oct 2025
Oct
2.8M
Nov 2025
Nov
3.1M
Dec 2025
Dec

Rankings

#18,513
Global Rank
#9,710
United States Rank
Finance
Category

Backlinks & Authority

28.1M
Backlinks
80.0K
Ref. Domains
64
Authority Score
Low
Penalty Risk
Backlinks Trend-26%
38.1M
Jul 2025
Jul
35.7M
Aug 2025
Aug
33.2M
Sep 2025
Sep
31.8M
Oct 2025
Oct
30.1M
Nov 2025
Nov
28.1M
Dec 2025
Dec

Search Traffic

Organic
575.6K

Top Organic Keywords

#1bitcoin news
301,000 vol6.9%
#1bitcoin.com
4,400 vol3.4%
#2bitcoin news today
135,000 vol2.8%
#1bitcomb
9,900 vol2.3%
#1crypto casino bitcoin.com
2,900 vol2.2%

Where is Bitcoin's audience located?

🇺🇸United States37.6%
🇮🇳India4.6%
🇩🇪Germany4.1%
🇦🇺Australia3.4%
🇧🇷Brazil2.8%

Device Distribution

Desktop18.2%
Mobile81.8%

What keywords does Bitcoin rank for?

5 keywords
1bitcoin4.2M vol
2btc3.4M vol
3bitcoin news54.8K vol
4bitcoin price3.4M vol
5binance2.3M vol$3.86

How is Bitcoin's SEO?

Open Graph Image

OG Image preview
og:image

https://www.bitcoin.com/images/uploads/home/facebook.png

Meta Tags

title51 chars

Bitcoin & cryptocurrency | Wallet, news, education.

description163 chars

The world's gateway to Bitcoin & cryptocurrency. Learn about BTC, ETH, BCH, AVAX, MATIC & hundreds more digital assets. Stay informed about crypto, DeFi, and Web3.

languageEN

H1 Tags

h1Discover Bitcoin in 2025

What is Bitcoin's revenue?

$52M
Annual Revenue
223
3%
Employees
$231K
Revenue/Employee
$815K
Total Funding
#224
Growjo Rank
Fintech
Frigate Bay, ST. KITTS
Headquarters

Who works at Bitcoin?

Loading leads...

What do customers think of Bitcoin?

Bitcoin.com

Bitcoin.com

3.5
3,940 reviews
✓ Claimed

Categories

Cryptocurrency Service#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
98.48484848484848%
Avg. Reply Time
0.0 days
Claimed Date
2/11/2021

Contact Information

Address:
KN

Reviews (20)

Filter by rating:
Jabed Hasan
1/18/2026
🇧🇩 Bangladesh1 reviewsBasicLinkVerified
Experience date: 1/18/2026
Good im new please

Good im new please

Company Response1/19/2026

Hi Jabed, Thanks for your feedback — we’re glad you’re enjoying the Bitcoin.com Wallet app. Best regards, Bitcoin.com Support Team

Mohammed Abdu
1/17/2026
🇪🇹 Et1 reviewsBasicLinkVerified
Experience date: 1/17/2026
Best my all app

Best my all app

Company Response1/18/2026

Hi Mohammed, Thank you for your 5-star review and wonderful feedback! We are glad to know that you love the app. We really appreciate your continued support. Please reach out to [email protected] anytime if you have questions or concerns. Best regards, Bitcoin.com Support Team

Jordan heywardVerified
1/15/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/13/2026
I love this app it really is amazing bitcoin …

I love this app it really is amazing and wonderful..also comes in handy

Company Response1/15/2026

Hi Jordan, Thank you for your 5-star review and wonderful feedback! We are glad to know that you love the app. We really appreciate your continued support. Please reach out to [email protected] anytime if you have questions or concerns. Best regards, Bitcoin.com Support Team

KENNETH TERLUMUN YAYOUGH
1/11/2026
🇳🇬 Nigeria1 reviewsBasicLinkVerified
Experience date: 11/4/2025
Great but my challenge is that I have…

Great but my challenge is that I have long out on the platform and as I want to log in,I am finding it difficult, I am even trying to reset my password but the message is not dropping in my email

Company Response1/12/2026

Hi Kenneth, Thanks for reaching out! We’re sorry to hear you’re having trouble accessing your wallet. To help us assist you, could you please confirm whether you’re using the Bitcoin.com Wallet app or the web wallet at accounts.bitcoin.com? Please contact our support team at [email protected] so we can review this and guide you accordingly. Best regards, Bitcoin.com Support Team

Jean
12/31/2025
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 12/31/2025
Please help mePlease help get back in into my…

Please help get back in into my investment account I can’t see my money progress thank you

Company Response1/1/2026

Hi Jean, Thank you for the 5-star rating. Please note that the Bitcoin.com Wallet is a non-custodial wallet, which means we don’t have access to user accounts, wallets, or funds. If you’re referring to an investment or platform outside of the Bitcoin.com Wallet, please contact that service directly, as we don’t manage or track third-party investment accounts. If you need further assistance, feel free to contact us at [email protected]. We are here 24/7 to help. Best regards, Bitcoin.com Wallet Support

Frequently Asked Questions about Bitcoin

What is Bitcoin's Revenue?
Bitcoin generates approximately $52M in annual revenue. With 223 employees, that's $230,992 per employee. The company has raised $815K in total funding.
What does Bitcoin do?
The world's gateway to Bitcoin & cryptocurrency. Learn about BTC, ETH, BCH, AVAX, MATIC & hundreds more digital assets. Stay informed about crypto, DeFi, and Web3.
How fast is Bitcoin growing?
Bitcoin has grown by 8.1% in the last 6 months according to traffic data. employee count has changed by 3% year over year.
How do people interact with Bitcoin?
When visiting Bitcoin, visitors view an average of 3.5 pages per visit, and spend around 34:29 on the site, and the bounce rate is 54.9%.
How do people find Bitcoin?
2.5M people (81%) visit Bitcoin directly. 575.6K (19%) find them through organic search.
Who uses Bitcoin?
Bitcoin's top market is United States with 1.1M visitors (37.6%). India is 2nd with 139.8K (4.6%). Germany is 3rd with 124.3K (4.1%).
What technologies does Bitcoin use?
Bitcoin uses 7 technologies across their website including Cloud & Hosting, Analytics & Marketing, Web Standards. Key technologies include Amazon S3, Google Tag Manager, Google Analytics, Twitter Cards, PWA.
Who are Bitcoin's competitors?
Bitcoin's main competitors include Bitcoin.org, Binance, Crypto.com, Coinbase. These companies operate in similar markets and compete for the same customer base.
What do customers think of Bitcoin?
Bitcoin has a Trustpilot score of 3.5 out of 5 (3 stars) based on 3,940 customer reviews.

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About bitcoin.com

The world's gateway to Bitcoin & cryptocurrency. Learn about BTC, ETH, BCH, AVAX, MATIC & hundreds more digital assets. Stay informed about crypto, DeFi, and Web3.

Company Overview

bitcoin.com
Website
finance
Industry
#18,222
Global Rank
3.0M
Monthly Visitors
7
Technologies
25+
Employees

Technology Stack

bitcoin.com uses 7 technologies across their website including Amazon S3, Google Tag Manager, Google Analytics, Twitter Cards, PWA, and more.

Cloud & Hosting

Amazon S3

Analytics & Marketing

Google Tag Manager, Google Analytics

Web Standards

Twitter Cards, PWA

JavaScript Libraries

Slick

Frontend Frameworks

Gatsby

Traffic & Audience

3.0M
Monthly Visits
41%
Bounce Rate
4.2
Pages/Visit
10:49
Avg. Duration

bitcoin.com receives approximately 3.0M monthly visitors and ranks #18,222 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 10:49 on the site.

The majority of bitcoin.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is bitcoin.com?
The world's gateway to Bitcoin & cryptocurrency. Learn about BTC, ETH, BCH, AVAX, MATIC & hundreds more digital assets. Stay informed about crypto, DeFi, and Web3.
What technologies does bitcoin.com use?
bitcoin.com uses 7 technologies including Amazon S3, Google Tag Manager, Google Analytics, and 1 more. View the full tech stack analysis above.
How popular is bitcoin.com?
bitcoin.com receives approximately 3.0M monthly visitors and ranks #18,222 globally.

Related Searches

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This page provides publicly available information about bitcoin.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bitcoin.com directly at https://bitcoin.com.